Kenvue

Strategy

• The Category Strategy Manager is accountable for achieving forecast, budget, and OKR targets for the Oral Care business by developing and executing strategic business plans that align both company and customer objectives.
• This role leads commercialization planning, shaping go-to-market strategies to drive profitable growth and successful product launches.
• Acting as a liaison between sales, marketing, and other cross-functional partners, the manager represents the voice of the customer and provides retailer and competitive insights.
• The position requires influencing marketing and brand strategies, managing special projects, and thriving in a dynamic, fast-paced environment.
• Execute plans through ongoing communication and in-store visits.
• Leads business planning with analytics, timelines, and collaborative cycles.
• Aligns strategies and insights across teams to achieve goals.
• Manages promotional programs and tracks results.
• Partners internally to drive revenue growth strategies.
• Drives plan execution via regular customer team interactions.
• Leads cross-functional teams to develop and implement the 4P’s, using insights to improve performance.
• Influences pricing, promotions, category, and inventory management through collaboration.
• Ensures trade investments enhance P&L.
• Recommend assortment and merchandising strategies.
• Coordinates communication between internal and customer sales teams for alignment and accountability.
• Supports retailer business reviews and new item placements.
• Co-leads major customer meetings.
• Presents reviews to drive brand performance.
• Promotes a positive, action-oriented culture within the Oral Care Team Franchise.

Customer Strategy Manager, Oral Care