Marketing Data Analyst

Keller Postman LLC

Marketing Data Analyst auditing and monitoring marketing data accuracy for Keller Postman. Collaborating with internal teams and external vendors to ensure proper data flow and integrity.

Posted 7/23/2026full-timeRemote • 🇺🇸 United StatesJunior💰 $90,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in auditing and analyzing digital marketing data, with a strong focus on campaign performance and data integrity. Proficient in managing marketing platform integrations and optimizing paid digital marketing campaigns.

Highest-signal resume keywords

Digital Marketing Campaign ManagementData Auditing and AnalysisMarketing Platform IntegrationsMicrosoft Excel MasterySalesforce Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AuditingDigital Marketing AnalyticsLead GenerationCampaign OptimizationData ReconciliationData ManipulationMarketing AnalyticsPaid Search ManagementPaid Social ManagementDisplay Advertising

Soft Skills

Analytical SkillsProblem-Solving SkillsDecision-Making SkillsInterpersonal CommunicationAttention to Detail

Tools & Technologies

Microsoft ExcelSigmaSalesforceMarketing Analytics ToolsAd Platforms

Industry Keywords

Digital MarketingLead SourcesData WarehouseMarketing SpendCampaign Performance

About the role

Key responsibilities & impact

Auditing and monitoring the accuracy, integrity, and flow of marketing data generated by the firm's digital marketing campaigns.
Working internally with marketing, intake, and client services teams, in addition to external communications with ad platform vendors and co-counsel.
Audit, analyze, and reconcile lead and client records against digital marketing campaign data.
Set up, maintain, and troubleshoot digital marketing campaigns (paid search, paid social, display).
Maintain and monitor integrations between marketing platforms and the firm's data warehouse.
Identify and resolve duplicate leads/matters or clients who do not meet requirements.
Coordinate and manage meetings and correspondence with ad platform vendors and third parties.
Identify the origin of deficiencies in marketing or intake data and flag process or integration issues.
Maintain a keen understanding of lead sources as they relate to marketing spend, campaign performance, finance, and platform integrations.
Manipulate large datasets to identify problematic, deficient, or mismatched data.

Requirements

What you’ll need

Minimum of 1-2 years of experience working with large-scale data auditing, ideally in a digital marketing or lead generation context.
Direct experience managing or auditing paid digital marketing campaigns (Meta, Google) required.
Marketing Analytics, Data Analytics, Legal, or Finance background is preferred.
College Degree required.
Firsthand experience setting up, managing, and optimizing digital marketing campaigns required.
Working knowledge of marketing platform-to-data warehouse integrations required.
Mastery of Microsoft Excel and/or Sigma.
Ideal candidates will have experience with Salesforce and/or marketing analytics tools.
Excellent verbal, written, and interpersonal communication skills.
Analytical, problem-solving, and decision-making skills.
Ability to manage multiple priorities, meet deadlines, and maintain attention to detail in a fast-paced environment.
Ability to multi-task and to work independently or as part of a team.

Benefits

Comp & perks

Discretionary bonus
Remote work opportunities