Director, Digital Journalism – Audience Growth

Keller Executive Search International

Digital media leader expanding audience engagement through strategic growth initiatives in journalism. Collaborating with editorial and product teams to strengthen digital content and retention efforts.

Posted 5/21/2026full-timeRemote • 🇺🇸 United StatesLead💰 $140,000 - $165,000 per yearWebsite

About the role

Key responsibilities & impact

Lead digital journalism growth strategy across web, newsletters, search, social, audio, events, and emerging platforms.
Partner with editorial leaders to improve reach, engagement, loyalty, and conversion.
Oversee audience insights, analytics, experimentation, and performance reporting.
Develop strategies for newsletters, SEO, social distribution, content discovery, and reader engagement.
Support digital product initiatives that improve user experience and audience retention.
Manage a team of audience, digital, and engagement professionals.
Identify growth opportunities while maintaining editorial quality and credibility.

Requirements

What you’ll need

Senior experience in digital journalism, audience development, editorial product, media growth, or digital publishing strategy.
Strong understanding of publishing metrics, engagement funnels, SEO, newsletters, social platforms, and audience segmentation.
Experience working closely with editorial teams in a quality journalism environment.
Ability to balance audience growth with editorial standards.
Strong leadership skills and experience managing remote teams.
Analytical, collaborative, and comfortable working across editorial, product, marketing, and leadership functions.

Benefits

Comp & perks

Medical, dental, and vision coverage.
401(k) with employer contribution.
Flexible PTO.
Monthly wellness stipend.
Remote office setup reimbursement.
Paid family leave.
Annual learning and conference budget.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital journalismaudience developmenteditorial productmedia growthdigital publishing strategypublishing metricsSEOnewslettersaudience segmentationcontent discovery

Soft Skills

leadershipcollaborationanalytical skillscommunicationteam managementstrategic thinkingaudience engagementeditorial quality balanceremote team managementperformance reporting