Chief Growth Officer – Digital Health

Keller Executive Search International

Chief Growth Officer for a telemedicine company, leading subscription-focused growth strategies and performance marketing initiatives. Oversee customer acquisition and retention metrics in a remote position.

Posted 5/15/2026full-timeRemote • 🇺🇸 United StatesLead💰 $180,000 - $240,000 per yearWebsite

About the role

Key responsibilities & impact

Build and oversee the experimentation roadmap, running fast-paced tests and refining performance on a weekly basis
Lead CAC, LTV, and payback period management across paid and owned channels
Identify the most valuable customer segments and develop strategies to improve monetization and retention
Shape and execute channel strategy and budget allocation, with Google Ads as the primary focus and Meta as a secondary focus
Own full-funnel performance, spanning ad creative, landing pages, intake, checkout, upsell, and retention
Report on performance metrics and unit economics to the CEO, working closely with the Controller
Reduce inefficient spend by 20% to 30% within the first 60 to 90 days
Establish ICP and targeting strategy, then continue improving it based on cohort performance
Partner cross-functionally to align marketing activity with commercial priorities, quarterly goals, and revenue targets
Develop offer strategy across pricing, bundling, promotions, and subscription structures
Move the marketing function from a reactive, ad hoc model into a structured, strategically planned growth engine

Requirements

What you’ll need

Strong Google Ads expertise, including auction dynamics, keyword economics, and CAC volatility
Proven direct ownership of paid media budgets of $10M or more annually, with hands-on in-platform execution required rather than agency management or team oversight only
Financial fluency at an operator level, including CAC by channel, LTV by cohort, payback period, and contribution margin
Demonstrated success helping transition a transactional business model into a recurring or subscription model, with measurable improvements in LTV, retention, and ARPU
Ability to assess funnel problems and begin making an impact without a long ramp-up period
Full end-to-end funnel ownership experience, including ad through landing page, intake, checkout, and retention
Comfort making quick decisions with incomplete data and iterating rapidly rather than over-planning
Experience with pricing strategy, offer bundling, and promotional architecture
Background in telehealth, digital health, or direct-to-consumer healthcare
Exposure to subscription eCommerce or fintech subscription models
Familiarity with secondary paid media channels, including Meta
Experience with GLP-1 programs, Rx-based subscription models, or weight management platforms

Benefits

Comp & perks

Base Salary: $180,000 to $240,000 per year
Additional benefits details will be shared during the interview process

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Google AdsCAC managementLTV managementpayback period managementfunnel performancepricing strategyoffer bundlingpromotional architecturefinancial fluencysubscription model transition

Soft Skills

cross-functional collaborationstrategic planningquick decision-makingimpact assessmentiterative improvement