VP of Growth – Online Health Platform

Keller Executive Search International

VP of Growth for a rapidly growing telemedicine company. Owns key metrics and transitions to subscription models.

Posted 5/15/2026full-timeRemote • 🇺🇸 United StatesLead💰 $180,000 - $240,000 per yearWebsite

About the role

Key responsibilities & impact

Own CAC, LTV, and payback period across all paid and owned channels
Define and execute channel strategy and budget allocation, with a primary focus on Google Ads and secondary focus on Meta
Audit and eliminate 20 to 30% of inefficient spend within the first 60 to 90 days
Own the full funnel architecture from ad creative through landing page, intake, checkout, upsell, and retention
Define ICP and targeting strategy and continuously refine based on cohort performance
Build and manage the experimentation roadmap, running rapid tests and iterating weekly
Define offer strategy including pricing, bundling, promotions, and subscription structures
Identify highest-value customer cohorts and develop monetization and retention improvements
Report on performance and unit economics to the CEO, working closely with the Controller
Coordinate across departments to align marketing activity with business priorities, quarterly goals, and revenue targets
Transition the marketing function from an ad-hoc, reactive state to an organised, strategically planned growth centre

Requirements

What you’ll need

Proven, hands-on ownership of paid media budgets of $10M or more annually (not agency management or team oversight only direct, in-platform execution required)
Deep Google Ads expertise including fluency in auction dynamics, keyword economics, and CAC volatility
Demonstrated experience transitioning a transactional business model to a recurring or subscription model, with measurable improvements in LTV, retention, and ARPU
Full end-to-end funnel ownership experience, including ad through landing page, intake, checkout, and retention
Financial fluency at the operator level: CAC by channel, LTV by cohort, payback period, and contribution margin
Comfort making fast decisions with imperfect data and iterating rapidly rather than over-strategising
Ability to diagnose funnel issues and begin contributing without an extended ramp-up period

Benefits

Comp & perks

Base Salary: $180,000 to $240,000 per year
Additional benefits details will be shared during the interview process

ATS Keywords

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Hard Skills & Tools

Google Adspaid media managementfunnel architecturecustomer acquisition cost (CAC)lifetime value (LTV)payback periodsubscription model transitionfinancial fluencydata analysisexperimentation roadmap

Soft Skills

strategic planningcross-department coordinationrapid decision-makingproblem diagnosisiterative testingcommunicationleadershiporganizational skillsperformance reportingcustomer cohort identification