Director of Creative & Brand – Digital Healthcare

Keller Executive Search International

Director of Creative & Brand leading a high-output creative engine for digital healthcare. Focused on performance marketing, creative production, and conversion optimization in a fast-paced environment.

Posted 5/15/2026full-timeRemote • 🇺🇸 United StatesLead💰 $130,000 - $170,000 per yearWebsite

About the role

Key responsibilities & impact

Own all paid ad creative production across Meta, Google Display, and video formats
Own landing page design and UX execution end to end
Own messaging execution, including headlines, hooks, and CTAs across all performance channels
Produce high-volume creative testing iterations (multiple variations per week) and rapidly iterate based on performance data
Maintain brand consistency across tone, visual identity, and trust signals
Coordinate creative messaging across media channels to ensure all content connects to the broader business narrative for each campaign or push
Build and manage a scalable creative asset pipeline
Collaborate closely with the VP of Growth, who owns strategy, targeting, offers, and testing priorities

Requirements

What you’ll need

Proven performance creative background with direct experience producing paid ad creatives (Meta, Google Display, YouTube), landing pages, and conversion-focused content
Experience at DTC, eCommerce, or subscription brands
Demonstrated ability to produce multiple creative variations weekly and iterate rapidly based on performance data
Strong command of conversion psychology, including hooks, scroll-stopping content, click-through optimization, and offer positioning
Ability to prioritize speed and output without sacrificing quality standards
Strong messaging instincts with the ability to translate a business objective into creative that converts
**Preferred Qualifications**
Familiarity with healthcare marketing, including compliance constraints and sensitivity around health conditions
Experience coordinating creative across multiple media channels under a unified campaign narrative
Background working within or alongside a paid growth function

Benefits

Comp & perks

Base Salary: $130,000 to $170,000 USD, commensurate with experience. Candidates from directly relevant DTC or performance creative backgrounds can expect to be considered at the higher end of the range.
Benefits, variable incentive, and leave details to be shared during the interview process.
Fully remote. No physical location required. Open to candidates across the US. Central or Eastern time zone working hours preferred.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid ad creative productionlanding page designUX executioncreative testingconversion-focused contentperformance data analysiscreative asset managementconversion psychologyclick-through optimizationoffer positioning

Soft Skills

strong messaging instinctsability to prioritize speedoutput quality standardscollaborationbrand consistency maintenance