Retail Goods Sales Manager

Keller Executive Search International

Sales Manager overseeing Florida territory for a well-established wholesale distributor in the gift sector. Driving growth and managing a team of sales representatives in the field.

Posted 4/22/2026full-timeOrlando • Florida • 🇺🇸 United StatesMid-LevelSenior💰 $90,000 - $110,000 per yearWebsite

About the role

Key responsibilities & impact

Identify, pursue, and secure new independent retail accounts to strengthen and grow the territory
Partner with senior leadership on forecasting, territory strategy, business planning, and broader commercial initiatives
Maintain and grow relationships with key national retail customers, including big-box chains, pharmacy groups, and travel retail partners
Travel extensively across Florida as part of the role, with approximately one annual trip to the Canadian head office
Oversee order management through the internal system, ensuring accuracy and timely delivery
Review SKU and product performance across the territory and make recommendations to improve assortment and sell-through
Lead, mentor, and support a team of sales representatives and merchandisers across Florida, while driving accountability against performance expectations
Spend regular time in the field visiting stores, reviewing displays, maintaining merchandising standards, and stepping in to support field activity where required

Requirements

What you’ll need

Comfortable working in a hands-on, field-led role and willing to spend time in stores alongside the team when necessary
Valid driver’s license and ability to travel extensively throughout Florida
Strong experience in field sales leadership within wholesale distribution, FMCG, consumer goods, or a similar product-driven environment
Demonstrated success leading field-based sales teams of ten or more employees
Entrepreneurial in approach, with the ability to run a territory with a true business mindset rather than simply managing people
Proven experience managing large national retail relationships, including big-box, pharmacy, convenience, or travel retail accounts
Existing knowledge of the Florida retail market, along with established relationships with independent retailers in the region
Background working within a franchise structure or owner-operated business environment
Experience in the souvenir, gift, novelty, or impulse product categories
Previous success in building new accounts from the ground up
Bilingual English and Spanish would be advantageous given the nature of the Florida market

Benefits

Comp & perks

Mileage reimbursement
Performance-based bonus
Commission earned on direct sales
Additional high-growth bonus linked to year-over-year performance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

field sales leadershiporder managementSKU performance reviewmerchandising standardsaccount managementterritory strategybusiness planningsales team leadershiprelationship managementnew account development

Soft Skills

entrepreneurial mindsetteam mentoringperformance accountabilityhands-on approachcommunicationrelationship buildingstrategic thinkingfield activity supportadaptabilitycollaboration

Certifications

valid driver’s license