
Regional Sales Manager – Retail Goods
Keller Executive Search International
full-time
Posted on:
Location Type: Hybrid
Location: Orlando • Florida • United States
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Salary
💰 $90,000 - $110,000 per year
About the role
- Lead, coach, and develop a team of sales representatives and merchandisers across Florida, holding the team accountable to performance standards while actively supporting their growth
- Manage existing relationships with major national retail accounts including big-box retailers, pharmacy chains, and travel retail operators
- Identify, prospect, and open new independent retail accounts to grow the territory
- Spend meaningful time in the field checking in on displays, ensuring merchandising standards are met, and stepping in to cover field duties when needed
- Monitor SKU and product performance across the territory and proactively recommend assortment changes to maximize sell-through
- Manage orders through the internal system and ensure accurate and timely fulfillment
- Work closely with senior leadership on forecasting, business planning, and strategic initiatives
- Travel throughout Florida regularly, with approximately one visit per year to the Canadian head office
Requirements
- Proven experience in field sales management within wholesale distribution, consumer goods, FMCG, or a similar product-based industry
- Demonstrated track record of leading field sales teams of ten or more people
- Experience managing relationships with large national retail accounts such as big-box, pharmacy, convenience, or travel retail operators
- Genuine entrepreneurial mindset with the ability to manage a territory like a business, not just a headcount
- Comfortable in a hands-on, field-based role and willing to be in stores alongside the team when needed
- Valid driver's license and willingness to travel extensively throughout the state of Florida
Benefits
- Performance bonus
- Commission on direct sales
- Exceptional growth bonus available for year-over-year growth
- Mileage reimbursement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
field sales managementrelationship managementterritory managementSKU performance monitoringorder managementbusiness planningforecasting
Soft Skills
leadershipcoachingteam developmententrepreneurial mindsethands-on approachaccountability
Certifications
valid driver's license