Junior Marketing Manager, Werkstudent
Merantix
Lead Brand & Marketing Manager
keleya digital-health solutions
full-time
Posted on:
Location Type: Hybrid
Location: Berlin • 🇩🇪 Germany
Visit company websiteJob Level
Senior
About the role
- Develop and implement a comprehensive growth marketing strategy for both B2C and B2B segments.
- Work together with our CEO to shape and elevate the keleya brand, helping us become the market leader in female health across the DACH region.
- Collaborate closely with our content team and external freelancers to create and curate content across all marketing channels.
- Manage and continuously optimize our website to improve SEO performance, user experience, and conversion.
- Oversee and steer all paid advertising channels, ensuring cost-effective customer acquisition and brand visibility.
- Conduct market and competitive analysis to identify opportunities for brand and business growth.
- Take full ownership of the marketing budget, maximizing ROI across all campaigns and channels.
- Implement and enhance marketing processes, tools, and workflows for greater efficiency and scalability.
- Monitor and report on key performance indicators (KPIs) and strategic initiatives on a regular basis.
Requirements
- 5+ years of experience in brand, marketing, or growth leadership roles.
- Proven track record of building or rebranding consumer-focused brands, ideally in (female-)health, wellness, or B2C.
- Strong skills in data analysis and interpretation — you can turn insights into actionable strategies.
- Proven ability in project management and excellent stakeholder communication across teams and levels.
- Skilled in content creation for digital and social platforms.
- Confident in budget management: comfortable working with numbers and finding creative ways to maximize ROI.
- Deep understanding of brand development and ensuring brand consistency across all touchpoints.
- Strong visual design sensibility to support content and creative direction.
- Fluent in English; German is a strong plus.
Benefits
- Opportunity to work on meaningful digital health solutions impacting lives globally.
- Flexible working arrangements and a supportive team environment.
- Professional growth opportunities through learning and mentorship programs.
- Competitive salary and benefits package.
- Hybrid work model from home and at our office in Berlin-Mitte.
- 3 months remote work from anywhere in the world per year.
- 30 vacation days.
- Urban sports club membership.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
growth marketing strategySEO performancedata analysisproject managementcontent creationbudget managementbrand developmentvisual designdigital marketingB2C marketing
Soft skills
stakeholder communicationcollaborationleadershipstrategic thinkingcreativityanalytical skillsownershipoptimizationefficiencyreporting
