Senior Manager, Customer Marketing

Keeper Security, Inc.

Senior Manager of Customer Marketing at Keeper Security leading engagement strategies across key regions. Transforming customer marketing initiatives to drive retention and expansion in cybersecurity.

Posted 6/10/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Manage and develop a customer marketing team of 2, with the opportunity to scale the team as business needs and program impact grow
Lead and execute customer lifecycle marketing programs spanning onboarding, adoption, education, retention and expansion across key customer segments and regions
Manage customer communications, including newsletters, product announcements, webinars and educational programming to drive product adoption and customer satisfaction
Develop segmentation and journey strategies by persona, region, product/SKU and customer maturity; implement trigger-based lifecycle campaigns in partnership with RevOps
Partner with Customer Success, Product and Product Marketing to design and execute cross-sell and upsell campaigns aligned to customer needs, usage signals and product priorities
Deliver coordinated omni-channel programs for existing customers across email, lifecycle automation, ABM, retargeting/paid social, events and partner channels
Support and scale customer advocacy programs, including references, testimonials, case studies, reviews and customer stories across channels such as G2 and Gartner Peer Insights
Establish reporting and measurement frameworks for engagement, adoption, retention and expansion campaigns; translate performance insights into actionable optimizations
Partner closely with Product Marketing, Demand Generation, Channel Marketing, RevOps and regional leaders to align campaign strategy, messaging, targeting and execution
Support regional customer marketing needs with localized campaigns, messaging and enablement materials tailored to customer dynamics and cultural nuances
Help manage the customer marketing budget and vendor relationships to maximize program efficiency, impact, and ROI

Requirements

What you’ll need

5+ years of experience in customer marketing, lifecycle marketing, growth marketing or related roles within B2B SaaS; cybersecurity experience preferred
2+ years of experience managing programs, projects or people in a marketing capacity
Proven ability to execute customer marketing programs that drive measurable outcomes across adoption, engagement, retention, upsell and cross-sell
Experience supporting programs across multiple regions, such as North America, EMEA and APAC, and across customer segments ranging from SMB to Enterprise
Strong understanding of customer lifecycle management, segmentation, journey design, experimentation and data-driven marketing
Experience with CRM and marketing automation platforms, such as Salesforce and HubSpot, and comfort partnering with marketing ops/RevOps on campaign orchestration, data and reporting
Strong analytical skills with the ability to translate campaign performance, customer behavior and lifecycle data into insights and recommendations
Excellent communication, project management and cross-functional collaboration skills
Demonstrated success partnering with Customer Success, Sales, Product and Product Marketing to deliver aligned customer growth initiatives
Strong content and storytelling abilities to drive customer engagement, education and advocacy
Bachelor’s degree in Marketing, Business or a related field, or equivalent experience

Benefits

Comp & perks

Medical, Dental & Vision (inclusive of domestic partnerships)
Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
Voluntary Short/Long Term Disability Insurance
401K (Roth/Traditional)
A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
Above-market annual bonuses

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

customer marketinglifecycle marketinggrowth marketingsegmentationjourney designdata-driven marketingcampaign orchestrationcustomer lifecycle managementanalytical skillsprogram management

Soft Skills

communicationproject managementcross-functional collaborationcontent creationstorytellingcustomer advocacyleadershipstrategic thinkingproblem-solvingrelationship management

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Businessrelated field degree