Data Analytics, Tracking Specialist
KEENFOLKS
full-time
Posted on:
Location Type: Hybrid
Location: Mexico City • Mexico
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About the role
- Define measurement plans and execute tagging strategies using Google Tag Manager and Google Analytics 4 (GA4)
- Manage and validate pixels, events, and tracking configurations across multiple digital platforms
- Develop dynamic dashboards and reports in Power BI, Tableau, or Looker Studio to visualize campaign and business performance
- Utilize SQL and Python (or R) for data extraction, transformation, and advanced analysis
- Optimize data models, DAX calculations, and report performance within Power BI
- Translate complex datasets into clear, actionable insights that drive strategic business decisions
- Collaborate with stakeholders to define KPIs and marketing performance metrics
- Support the design and continuous improvement of data measurement frameworks for marketing channels and campaigns
- Identify trends, anomalies, and optimization opportunities within large datasets
- Conduct data validation and quality assurance to ensure accuracy and reliability of analytics deliverables
- Present analytical findings and strategic insights to non-technical audiences
- Document all tracking and analytics processes, maintaining transparency
Requirements
- Bachelor’s degree in Marketing, Business Analytics, Data Science, or related field
- 3+ years of hands-on experience in Google Tag Manager and Google Analytics 4
- POWER BI EXPERT - exceptional proficiency required (a practical test will be conducted)
- English : Intermediate to Advanced (B2-C1)
- Proven ability to translate technical results into business insights.
Benefits
- Flexible working from home policy, 2 days in the office, 3 from home
- Free lunch on the office days
- Fresh fruit, coffee, and tea
- Office activities
- Free Friday afternoon
- Monthly after-work gatherings
- 15 days working from abroad
- Birthday day off to celebrate your special day
- 23 vacation days + 2 personal days
- Health Insurance
- L&D program focused on AI capabilities
- Continuous career development opportunities
- A company culture built on passion, trust, and constructive freedom
- An entrepreneurial environment that encourages innovation
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Google Tag ManagerGoogle Analytics 4SQLPythonRPower BIDAXdata extractiondata transformationdata analysis
Soft Skills
collaborationcommunicationanalytical thinkingproblem-solvingpresentation skillsattention to detailstrategic thinkingstakeholder managementtranslating technical resultsquality assurance