KEENFOLKS

Senior Paid Media Specialist

KEENFOLKS

full-time

Posted on:

Location Type: Hybrid

Location: Mexico DF • Mexico

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Job Level

Senior

About the role

  • Design and own end-to-end paid media strategies aligned with business and growth objectives
  • Plan, launch, and optimize campaigns across platforms such as Google Ads, Meta, LinkedIn Ads, TikTok Ads
  • Monitor, analyze, and optimize campaign performance using KPIs such as CAC, ROAS, CTR, CPA
  • Conduct A/B testing on creatives, copy, audiences, and landing pages
  • Ensure correct implementation of tracking and measurement frameworks (Google Analytics, GA4)
  • Collaborate with data and tech teams to ensure attribution models and dashboards accurately reflect performance
  • Work closely with creative, content, design, product, and growth teams to ensure campaign alignment
  • Define and document paid media best practices, processes, and optimization frameworks
  • Mentor junior or mid-level paid media specialists

Requirements

  • Bachelor’s degree in Marketing, Business, Economics, Communications, or a related field (or equivalent practical experience)
  • 5+ years of hands-on experience managing and scaling paid media campaigns with proven business impact
  • Paid Media Platforms: Google Ads, Meta Ads Manager, LinkedIn Ads (TikTok and programmatic are a plus)
  • Analytics & Tracking: Google Analytics (GA4), Google Tag Manager, conversion tracking, pixels
  • Optimization: A/B testing, audience segmentation, funnel optimization
  • Reporting: Strong experience translating performance data into insights and recommendations
  • Strong analytical and problem-solving skills
  • Strategic thinking with a business-oriented mindset
  • High autonomy, ownership, and accountability
  • Clear communication with both technical and non-technical stakeholders
  • English: Intermediate to Advanced (B2-C1)
Benefits
  • Free lunch on the office days
  • Fresh fruit, coffee, and tea
  • Office activities
  • Free Friday afternoons
  • Monthly after-work gatherings
  • 15 days working from abroad
  • Birthday day off to celebrate your special day
  • 23 vacation days + 2 personal days
  • Health Insurance
  • L&D program focused on AI capabilities
  • Continuous career development opportunities
  • A company culture built on passion, trust, and constructive freedom
  • An entrepreneurial environment that encourages innovation
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid media strategiescampaign managementA/B testingaudience segmentationfunnel optimizationperformance analysisconversion trackingattribution modelsKPI monitoringdata analysis
Soft Skills
strategic thinkinganalytical skillsproblem-solvingcommunicationmentoringcollaborationownershipaccountabilityautonomybusiness-oriented mindset