Data Analytics and Tracking Specialist
KEENFOLKS
full-time
Posted on:
Location Type: Hybrid
Location: Mexico City • Mexico
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About the role
- Collaborate with marketing stakeholders to implement data-driven solutions.
- Manage UTM parameters, pixels, tracking and ensure the accuracy and integrity of all campaign data.
- Define measurement plans and execute tagging strategies using Google Tag Manager and Google Analytics 4 (GA4).
- Manage and validate pixels, events, and tracking configurations across multiple digital platforms.
- Develop dynamic dashboards and reports in Power BI, Tableau, or Looker Studio to visualize campaign and business performance.
- Utilize SQL and Python (or R) for data extraction, transformation, and advanced analysis.
- Optimize data models, DAX calculations, and report performance within Power BI.
- Translate complex datasets into clear, actionable insights that drive strategic business decisions.
- Collaborate with stakeholders to define KPIs and marketing performance metrics.
- Support the design and continuous improvement of data measurement frameworks for marketing channels and campaigns.
- Identify trends, anomalies, and optimization opportunities within large datasets.
- Conduct data validation and quality assurance to ensure accuracy of all analytics deliverables.
- Troubleshoot and optimize dashboards, reporting flows, tracking implementations.
- Present analytical findings and strategic insights to non-technical audiences.
- Document all tracking and analytics processes.
Requirements
- Bachelor’s degree in Marketing, Business Analytics, Data Science, or related field.
- 3+ years of hands-on experience in Google Tag Manager and Google Analytics 4.
- POWER BI EXPERT - exceptional proficiency required (a practical test will be conducted).
- English: Intermediate to Advanced (B2-C1).
- Proven ability to translate technical results into business insights.
Benefits
- Dynamic, young, and international environment in our Mexico City office.
- Flexible working from home policy, 2 days in the office, 3 from home.
- Free lunch on the office days.
- Fresh fruit, coffee, and tea.
- Office activities.
- Free Friday afternoons.
- Monthly after-work gatherings.
- 30 days working from abroad.
- Birthday day off to celebrate your special day.
- 23 vacation days + 2 personal days.
- Health Insurance.
- L&D program focused on AI capabilities.
- Continuous career development opportunities.
- A company culture built on passion, trust, and constructive freedom.
- An entrepreneurial environment that encourages innovation.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data extractiondata transformationadvanced analysisDAX calculationsdata validationquality assurancetagging strategiesKPI definitioncampaign performance metricsdata modeling
Soft skills
collaborationcommunicationproblem-solvinganalytical thinkingpresentation skillsstrategic thinkingattention to detailadaptabilitystakeholder managementinsight translation