Senior Integrated Marketing Manager

KEEN

Integrated Marketing Manager orchestrating go-to-market strategies for KEEN Footwear. Collaborating with cross-functional teams to ensure consistent execution across markets.

Posted 4/27/2026full-timePortland • Oregon • 🇺🇸 United StatesSenior💰 $135,500 - $143,000 per yearWebsite

About the role

Key responsibilities & impact

Translate seasonal category strategy, insights, and priorities into clear, actionable Integrated GTM briefs across global and regional/channel needs.
Define campaign objectives, target audiences, success metrics, and KPIs in alignment with business goals.
Lead seasonal and campaign kickoff meetings to align Strategy, Brand Communications, Creative, and Regional teams.
Facilitate cross-functional input, decision-making, and alignment throughout the briefing process.
Lead development and management of the integrated GTM calendar and cross-functional workback plan from brief through launch, in partnership with Program Management.
Partner with Regional Marketing teams to incorporate local market needs, channel strategies, and activation requirements into global plans.

Requirements

What you’ll need

Bachelor's Degree in Business Administration, Marketing, Communications, or related field required.
Six (6) to eight (8) years experience in integrated marketing/brand programs (footwear/apparel/consumer preferred) with proven cross-functional leadership without authority.

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

integrated marketingbrand programscampaign objectivessuccess metricsKPIscross-functional leadershipbriefing processworkback planmarket needschannel strategies

Soft Skills

communicationleadershipcollaborationdecision-makingalignmentfacilitationstrategic thinkingorganizational skillsproblem-solvingteamwork