Keen

Google Ads Specialist

Keen

full-time

Posted on:

Location Type: Hybrid

Location: Cape Town • South Africa

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About the role

  • Build, launch, and optimise Google Ads campaigns across Search, Shopping, Performance Max, YouTube, and Display.
  • Manage day-to-day account execution, including keyword research, bid adjustments, budget pacing, and negative keyword management.
  • Set up and maintain campaign structures, feeds, audiences, and conversion tracking to ensure clean, scalable accounts.
  • Execute structured testing across ad copy, creative, audiences, bidding strategies, and placements.
  • Monitor daily and weekly performance in Google Ads, GA4, and attribution tools (e.g. Northbeam) to identify optimisation opportunities.
  • Collaborate with creative and CRO teams to brief new ad assets and landing pages based on performance insights.
  • Support performance reporting by surfacing learnings, insights, and recommendations to internal stakeholders.
  • Stay up to date with Google Ads product updates and best practices, applying learnings directly within accounts.

Requirements

  • 4+ years of hands-on experience managing Google Ads campaigns across Search, Shopping, YouTube, Display, and Performance Max.
  • Strong understanding of DTC and e-commerce funnels, with a focus on CPA, ROAS, MER, and RPS metrics.
  • Proven experience executing both lead-generation and e-commerce campaigns; agency experience strongly preferred.
  • Solid working knowledge of GA4 and Google Tag Manager (GTM), including event tracking and conversion setup.
  • Experience with audience segmentation, creative optimisation, and bid strategy execution.
  • Comfortable working closely with creative teams and translating performance data into clear briefs and optimisations.
  • Strong attention to detail, organisation, and time management skills.
  • Self-motivated and comfortable executing within established strategies and frameworks.
  • Bonus: Experience with YouTube media buying and/or traditional TV extensions.
Benefits
  • Hybrid working schedule with collaborative office-based work in Woodstock, Cape Town.
  • Opportunity to work with fast-growing international brands and a globally minded team.
  • High level of autonomy to lead and innovate in your domain.
  • Career growth opportunities within a fast-moving organization.
  • Birthday leave plus a professional development budget.
  • Join a team that values ownership, creativity, and results.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google Adskeyword researchbid adjustmentsbudget pacingconversion trackingstructured testingaudience segmentationcreative optimisationlead-generation campaignse-commerce campaigns
Soft Skills
attention to detailorganisationtime managementself-motivatedcollaborationcommunication