Keen

Paid Media Strategist

Keen

full-time

Posted on:

Location Type: Hybrid

Location: Cape Town • South Africa

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About the role

  • Build, launch, and manage paid campaigns across Meta, TikTok, Pinterest, and Axon by AppLovin.
  • Ensure accurate setups, tracking, naming conventions, and audience structures.
  • Perform detailed QA on ad copy, landing pages, audiences, UTMs, and ad formats.
  • Upload and organize a high volume of weekly ads (50+ per week) across multiple formats (1:1, 4:5, 9:16).
  • Maintain organization within project management tools (Asana, Air).
  • Monitor campaign performance to meet ROAS, CPA, and CPL goals.
  • Adjust budgets, targeting, and creative based on real-time performance data.
  • Collaborate with strategy teams to support broader campaign objectives.
  • Identify opportunities to scale campaigns efficiently while maintaining ROI.
  • Track, monitor, and interpret campaign performance using GA4, Motion, Northbeam, and other attribution tools.
  • Prepare reports and dashboards to communicate results and insights to clients and internal teams.
  • Provide actionable recommendations for creative testing and ad optimization.
  • Work with Creative Strategists to test new creative concepts and ad variations.
  • Share insights on audience engagement, messaging, and ad performance.
  • Maintain a log of best practices and learnings for future campaigns.

Requirements

  • Experience: 3 - 6+ years in paid social media buying or digital media management.
  • Platform Expertise: Hands-on experience with Meta Ads Manager required; TikTok, Pinterest, and emerging platforms preferred.
  • Analytical Skills: Strong understanding of campaign metrics (ROAS, CPA, CPL); experience using Excel or Google Sheets for reporting and optimization.
  • Detail Orientation: Exceptional QA skills and ability to catch errors before campaigns go live.
  • Data Literacy: Comfort with attribution tools (Northbeam, TripleWhale, Recast) and analytics platforms (GA4, Motion).
  • Collaboration: Strong communication and project management skills; ability to work closely with creative and strategy teams.
  • Certifications: Current paid media certification (Google Ads, Meta Blueprint, TikTok Academy).
  • Bonus: Experience with programmatic media, cross-channel campaigns, or creative testing frameworks.
Benefits
  • Hybrid schedule with collaborative office-based work in Woodstock, Cape Town (once a week).
  • Opportunity to work closely with fast-growing international brands and a globally minded team.
  • Autonomy to execute campaigns and contribute to campaign strategy.
  • Career growth opportunities in a fast-moving organization.
  • Professional development budget and birthday leave.
  • Join a team that values ownership, precision, and results.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
paid social media buyingdigital media managementcampaign metricsad optimizationQA skillsdata literacycreative testing
Soft skills
detail orientationanalytical skillscollaborationcommunicationproject management
Certifications
Google AdsMeta BlueprintTikTok Academy