Senior PR Specialist – 6-month contract

KAYAK

Senior PR Specialist analyzing travel search data and developing media strategies. Collaborating with KAYAK's communication team to enhance brand visibility and market insights.

Posted 7/23/2026contractNorwalk • Connecticut • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing data-driven public relations campaigns, leveraging strong analytical skills to interpret travel search data and create compelling media materials. Proven ability to build and maintain media relationships while measuring campaign performance to inform future strategies.

Highest-signal resume keywords

Data-Driven PR Campaign DevelopmentStrong Analytical SkillsMedia Relationship ManagementPR Analytics Tools ProficiencyExcellent Written and Verbal Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisCampaign Performance MeasurementTrend IdentificationPress Release DevelopmentMedia Brief Creation

Soft Skills

Relationship BuildingCollaborationCreativityIndependenceCommunication

Tools & Technologies

ExcelGoogle SheetsData DashboardsPR Analytics Tools

Industry Keywords

Public RelationsConsumer MediaB2B MediaTravel TrendsSocial Media Tactics

About the role

Key responsibilities & impact

Analyze travel search data to uncover timely, newsworthy insights and identify trends that matter to journalists and audiences
Translate data findings into compelling press materials — including pitches, press releases, media briefs, and executive talking points
Develop proactive media opportunities around travel trends, seasonal moments, and breaking news
Build and maintain strong relationships with business, consumer, travel, and technology media
Collaborate with KAYAK's data team to shape research, validate findings, and bring data-driven campaigns to life
Identify timely opportunities and develop creative, data-backed rapid-response campaigns that keep the brand relevant in the news cycle
Measure campaign performance using PR analytics tools and apply findings to inform future strategies
Help manage external agency relationships and collaborate with marketing, analytics, and global communications teams
Support multiple campaigns simultaneously from insight development through earned media results
Contribute to monthly PR performance reporting, distilling results and trends into clear, actionable insights for the broader team

Requirements

What you’ll need

5 or more years of experience in consumer and/or B2B public relations, with a demonstrated track record of developing data-driven earned media campaigns (equivalent experience, training, or transferable skills considered)
Strong analytical skills — comfortable interpreting data, identifying patterns, and surfacing stories others might overlook
Proficiency with tools such as Excel, Google Sheets, or data dashboards to independently explore trends and validate story angles
Excellent written and verbal communication skills
Experience developing and executing PR campaigns with a high degree of independence
A demonstrated ability to build and maintain strong media relationships
A consistent track record of securing meaningful, high-quality media coverage
In-depth understanding of existing and emerging social platforms (experience in both traditional and digital PR tactics utilizing social media is a plus!)

Benefits

Comp & perks

Generous paid vacation + time off for your birthday
Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
Access to thousands of on-demand e-learnings
Travel Discounts
Employee Resource Groups
Free lunch 2 days per week
Monthly social events, Thursday happy hours