Katapult

Lifecycle Marketing Specialist

Katapult

full-time

Posted on:

Location Type: Remote

Location: Texas • United States

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Tech Stack

Cloud

About the role

  • Create and execute compelling lifecycle marketing campaigns
  • Develop detailed creative briefs, product engaging copy and collaborate with designers and team members
  • Design and implement all email and SMS campaigns
  • Review and proofread all messaging across email, SMS, and other templates
  • Support strategic programs through manual and automated campaigns across the customer lifecycle
  • Create targeted audiences and segments for each message
  • Manage lists, campaigns, and other email components in CRM or email platforms like Hubspot and Insider
  • Execute the email/SMS marketing calendar and maintain the project tracking in Asana
  • Balance email and SMS frequency across program touchpoints
  • Leverage customer data for personalized messages, segment audiences and build trigger event campaigns
  • Plan and conduct A/B tests and provide recommendations for improvements
  • Continuously track and analyze results, offering data-driven recommendations for optimization
  • Ensure all program assets and data management programs adhere to regulations and best practices

Requirements

  • At least 2 years of full-time experience in email marketing
  • Hands-on experience working with marketing automation platforms for email marketing
  • Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database
  • Experience building an email marketing campaign from scratch
  • Clear and concise communication and presentation skills
  • Proficiency using cloud-based software – Microsoft Office, Insider, Hubspot, Social Media platforms, Slack, Asana, Zoom, Contentful, Confluence, etc.
  • Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL)
Benefits
  • Competitive benefits package
  • Engaging culture
  • Opportunities for career advancement
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketinglifecycle marketingA/B testingcampaign managementdata analysiscopywritingaudience segmentationmarketing automation
Soft Skills
communication skillspresentation skillscollaborationattention to detail