Katapult

Conversion Rate Optimization Specialist

Katapult

full-time

Posted on:

Location Type: Remote

Location: Texas • United States

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Tech Stack

Cloud

About the role

  • Identify and prioritize conversion optimization opportunities across the customer funnel
  • Develop data-driven hypotheses and testing plans informed by customer behavior, analytics insights, and business goals
  • Collaborate with designers, product managers, and marketers to optimize emails, SMS, app push, in-app experiences, and conversion flows
  • Design, implement, and manage A/B and multivariate tests across email, web, SMS, and mobile app experiences
  • Review and QA all test variants to ensure they are optimized, user-friendly, mobile-friendly, error-free, consistently branded, and render correctly across devices
  • Support strategic optimization initiatives within the customer lifecycle
  • Create and analyze audience segments and cohorts to understand performance differences and drive conversion lifts against KPI goals
  • Manage experimentation tools, test documentation, and reporting within platforms such as Insider, HubSpot, or dedicated CRO tools
  • Maintain a CRO testing roadmap in Asana and experiment backlog
  • Leverage customer data to personalize experiences and improve conversion efficiency
  • Plan and conduct A/B tests, manage the testing calendar, record results, and provide clear, actionable recommendations
  • Continuously track and analyze results, translating insights into scalable optimization recommendations
  • Ensure all experimentation, data usage, and program assets adhere to CAN-SPAM, GDPR, and applicable privacy best practices.

Requirements

  • At least 2 years of full-time experience in conversion rate optimization, experimentation, or growth marketing
  • Hands-on experience running A/B and multivariate tests using experimentation or marketing platforms (e.g., Insider, HubSpot, Braze, VWO or similar)
  • Strong analytical skills with experience interpreting funnel metrics, test results, and behavioral data
  • Experience optimizing landing pages, emails, SMS, push messages, and/or in-app experiences for improved conversion performance
  • Proven ability to turn data insights into clear hypotheses and actionable recommendations
  • Positive, constructive, highly organized, and proactive work style
  • Desire and ability to work remotely, and a proven track record of successfully and effectively working remotely
  • Professional, honest, and committed to supporting and growing an amazing and supportive internal company culture
  • Clear and concise communication and presentation skills, including the ability to communicate test results to cross-functional stakeholders
  • Proficiency using cloud-based software – Microsoft Office, Slack, Asana, Zoom, Contentful, Confluence, etc.
  • Proficiency with CRM platforms such as Insider, Braze, Klavio, Iterable, HubSpot, or similar
  • Experience with CRO and analytics tools such as Google Analytics, Amplitude, Mixpanel, Hotjar, or FullStory
  • Strong understanding of A/B testing methodology, statistical significance, and experimentation best practices.
Benefits
  • Competitive benefits package
  • Engaging culture
  • Opportunities for career advancement
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
conversion rate optimizationA/B testingmultivariate testingdata analysisfunnel metrics interpretationbehavioral data analysislanding page optimizationemail optimizationSMS optimizationin-app experience optimization
Soft Skills
analytical skillsorganizational skillsproactive work stylecommunication skillspresentation skillscollaborationpositive attitudeconstructive feedbackremote work capabilitycommitment to company culture