Senior Lifecycle Product Marketing Manager

Kaseya

Senior Lifecycle Product Marketing Manager at Kaseya, driving customer lifecycle strategy for IT management software. Focused on product adoption, customer value reinforcement, and churn reduction.

Posted 6/16/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Design, execute, and optimize programs that accelerate product adoption, reinforce customer value, reduce churn, and drive multi-product expansion.
Operationalize lifecycle stages, activate customer signals, and deliver programs that influence near-term revenue and long-term customer loyalty.
Define and operationalize lifecycle stages with clear entry/exit criteria.
Partner with Sales and Customer Success to deliver measurable marketing-sourced expansion pipeline.
Develop standardized, repeatable customer-facing assets to strengthen renewal conversations.
Define lifecycle KPIs including activation, adoption milestones, expansion conversion, renewal health, and NRR drivers.

Requirements

What you’ll need

8+ years in lifecycle, retention, customer, or product marketing (preferably SaaS).
Experience driving adoption, retention, or expansion through data-driven programs.
Ability to translate product and usage data into lifecycle insights and interventions.

Benefits

Comp & perks

Kaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data-driven programslifecycle KPIscustomer-facing assetsproduct adoptioncustomer retentioncustomer expansionactivation milestonesexpansion conversionrenewal healthNRR drivers

Soft Skills

collaborationcommunicationcustomer loyaltyinfluenceoperationalizationstandardizationprogram optimizationmeasurable impactstrategic thinkingcustomer engagement