Kaseware

Campaign Marketing Specialist

Kaseware

full-time

Posted on:

Location Type: Hybrid

Location: Denver • Colorado • United States

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Salary

💰 $70,000 - $90,000 per year

About the role

  • Build and manage landing pages, forms, workflows, and email campaigns in HubSpot
  • Execute multi-channel campaigns including email, gated content, webinars, and event driven initiatives
  • Ensure campaigns are correctly structured, tagged, and tracked for accurate reporting
  • Maintain campaign hygiene including lists, properties, workflows, and automation logic
  • QA all assets prior to launch to ensure brand, functionality, and data integrity standards are met
  • Build and deploy marketing emails within HubSpot using existing templates
  • Support segmentation, personalization, and A/B testing initiatives
  • Monitor email performance and flag optimization opportunities
  • Ensure compliance with deliverability and data privacy best practices
  • Support the Event Specialist with campaign execution for webinars, virtual events, and in person events
  • Build event registration pages, confirmation emails, reminder workflows, and post event follow up campaigns
  • Assist with lead processing, attribution, and post event reporting
  • Coordinate timelines and execution details to ensure events are supported by effective demand
  • Work closely with the Demand Generation Manager to execute campaign plans and timelines
  • Coordinate with content, design, and sales teams as needed to support campaign delivery
  • Maintain clear documentation and communication around campaign status and deliverables

Requirements

  • 2 to 4 years of experience in a B2B marketing or demand generation role
  • In-depth and hands on experience with HubSpot including email, workflows, forms, landing pages, and lists
  • Working knowledge of campaign planning and execution in a B2B environment
  • Experience supporting email marketing programs with a performance driven mindset
  • Strong attention to detail and ability to manage multiple campaigns simultaneously
  • Comfortable working in a fast paced, execution focused marketing team
  • Language: English
Benefits
  • Excellent health, dental, and vision insurance with generous company contribution
  • Flex Spending Accounts
  • Unlimited paid vacation
  • 12 paid company holidays
  • Paid Sick Time
  • Paid Parental Leave
  • 401k with company matching
  • EcoPass provided for Colorado-based employees
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketingcampaign planningA/B testingsegmentationpersonalizationdata privacylead processingattributionreporting
Soft Skills
attention to detailtime managementcommunicationcollaborationadaptability