Karriere

Marketing Manager – Digital, Paid Social

Karriere

full-time

Posted on:

Location Type: Hybrid

Location: Garbsen • Germany

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Job Level

Lead

Tech Stack

Cloud

About the role

  • Refine, plan and manage our group-wide (employer) branding strategy and progressively document it in a CI manual
  • Develop and implement marketing initiatives (print, digital, SEA/SEO, social media), including defining the marketing team’s service portfolio
  • Work closely with the Recruiting Shared Service on employer branding, recruitment campaigns and social media recruiting
  • Establish a data-driven marketing, campaign management and controlling approach in line with performance marketing
  • Analyze market trends, target groups and competitors
  • Manage external agencies and marketing service providers
  • Provide professional and disciplinary leadership, support and development for the marketing team

Requirements

  • University degree in marketing or equivalent qualification
  • Several years of professional experience in marketing with a strong digital focus and experience in performance marketing
  • Practical experience managing social media campaigns targeting customers/candidates
  • Proficient with Adobe Creative Cloud or similar tools
  • Solid experience in people management and working with external agencies and service providers
  • Excellent communication and presentation skills as well as negotiation ability
  • Analytical thinking and approach to problem-solving
  • Creativity, flexibility, drive, hands-on mentality and team spirit
Benefits
  • Work in a dynamic and motivated team
  • Flat hierarchies and short decision-making paths
  • Room for personal development and the implementation of your own ideas
  • State-of-the-art equipment from day one
  • Trust-based collaboration
  • Home office option
  • Attractive employee discounts/corporate benefits
  • Company pension plan
  • Competitive compensation
  • Employee events

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketingperformance marketingsocial media campaignsmarket analysiscampaign managementdata-driven marketingbranding strategymarketing initiativesSEOSEA
Soft skills
leadershipcommunication skillspresentation skillsnegotiationanalytical thinkingproblem-solvingcreativityflexibilitydriveteam spirit
Certifications
university degree in marketing