Global Content Director

Karo Healthcare

Content Director leading content strategy for Karo Healthcare, a personal-care retail company. Guiding significant content initiatives across international markets and consumer brands.

Posted 5/28/2026full-timeMaidenhead • 🇬🇧 United KingdomLeadWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

content strategycampaign developmentcontent productionintegrated content strategiescontent operationslocalisationmodular content systemsperformance measurementanalyticscontent optimisation

Soft Skills

stakeholder managementcreative judgementteam leadershiptalent developmentcollaborationinfluencingconstructive feedbackcommercial mindsetinnovationcommunication

Tools & Technologies

AIautomationemerging technologiesCRMe-commercesocial mediavideo productioncontent management systemsanalytics toolsperformance data

Industry Keywords

FMCGconsumer healthcareretailfast-moving consumer-focused industriespaid mediaowned mediaearned mediadigital environmentsomnichannelcontent excellence

About the role

Key responsibilities & impact

- Lead content strategy across priority brands, campaigns and omnichannel activation plans
- Define content ecosystems that support brand growth across paid, owned and earned channels
- Translate brand platforms and media strategies into high-performing, channel-specific content
- Partner closely with Creative, Design, Media and Brand teams to deliver distinctive and commercially effective campaigns
- Develop frameworks, briefing standards and scalable ways of working to improve content quality and efficiency
- Drive content excellence across social, digital, e-commerce, CRM, shopper marketing and video
- Use insights, analytics and performance data to continuously optimise creative effectiveness
- Build scalable and modular content systems that improve speed, consistency and ROI across markets
- Lead and develop Content Managers while fostering a strong collaborative content community across Karo
- Manage and influence external agencies, production partners and freelancers to ensure high-quality delivery
- Champion innovation in content production, including AI, automation and emerging technologies
- Support content operations, workflow governance, budget optimisation and KPI delivery across the Centre of Excellence

Requirements

What you’ll need

- Significant senior-level experience within content strategy, creative leadership, campaign development or content production
- Strong background in FMCG, consumer healthcare, retail or other fast-moving consumer-focused industries
- Proven experience developing integrated content strategies across digital and omnichannel environments
- Deep understanding of paid, owned and earned media ecosystems, including social, e-commerce, video and CRM
- Strong commercial mindset with the ability to connect creative output to business and media objectives
- Excellent stakeholder management skills with experience influencing senior leaders across matrix organisations
- Strong creative judgement and the ability to provide clear, constructive feedback across content formats
- Experience leading teams and developing talent within fast-paced, international organisations
- Knowledge of content operations, localisation, modular content systems and scalable asset creation
- Familiarity with performance measurement, analytics and content optimisation approaches
- Interest in AI, automation and new technologies shaping modern content creation
- Fluent professional English; additional European languages are a plus

Benefits

Comp & perks

- Opportunity to create, grow, and encourage
- Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
- Flexible schedule and life work balance
- Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
- Very positive work environment in a young, international, and motivated team
- Start-up spirit while being a part of the large international organization with strong values