Karo Healthcare

Head of Trade, Shopper Marketing

Karo Healthcare

full-time

Posted on:

Location Type: Hybrid

Location: Warsaw • Poland

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Job Level

Lead

About the role

  • Define and own the Trade & Shopper Marketing strategy across pharmacy and retail channels in Eastern Europe
  • Act as the strategic and operational bridge between Brand Marketing, Sales and a 30+ Field Sales Force team
  • Build and shape the Trade Marketing organization in Eastern Europe, including leading and developing direct reports and future hires
  • Translate global and regional brand strategies into clear trade priorities, activation frameworks and execution standards
  • Leverage existing best-practice blueprints and reporting frameworks from DACH, while adapting them to the Polish and Eastern European markets
  • Own the regional trade marketing budget, steering pricing, promotion mechanics, category initiatives and investment decisions to maximize ROI and GP
  • Drive category management excellence, data-driven decision-making and strong customer-facing activation plans
  • Oversee high-impact shopper activations, POS visibility, retail media initiatives and pharmacy recommendation programs
  • Support key commercial negotiations and joint business planning with major customers
  • Ensure consistent performance tracking, post-evaluation and continuous improvement across markets and channels

Requirements

  • Bachelor’s or Master’s degree in Marketing, Business or related field
  • Strong experience in Trade Marketing, Shopper Marketing, Category Management, Key Account Management or Channel Marketing within FMCG or other fast-moving, commercially driven environments (FMCG experience highly preferred)
  • Solid understanding of the Polish retail and/or pharmacy market
  • Strong commercial acumen, including pricing, promotions, GP management and trade budget ownership
  • Experience working cross-functionally with Sales, Marketing and Field Force teams
  • Proven ability to translate data and insights into clear commercial actions
  • Leadership potential – this role is ideal for a senior Trade/Category/Key Account professional ready to step into a broader leadership position
  • Fluent Polish and English; international mindset and flexibility to collaborate across markets (including DACH and other regions)
  • Hands-on, entrepreneurial mindset with the ability to operate effectively in a growth and transformation phase
Benefits
  • Opportunity to create, grow, and encourage
  • Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
  • Flexible schedule and life work balance
  • Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
  • Very positive work environment in a young, international, and motivated team
  • Start-up spirit while being a part of the large international organization with strong values
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Trade MarketingShopper MarketingCategory ManagementKey Account ManagementChannel MarketingCommercial AcumenData-Driven Decision MakingBudget ManagementPricing StrategyPromotions Management
Soft Skills
LeadershipCross-Functional CollaborationEntrepreneurial MindsetStrategic ThinkingCommunicationAdaptabilityPerformance TrackingContinuous ImprovementNegotiationCustomer-Facing Activation
Certifications
Bachelor’s Degree in MarketingMaster’s Degree in Business