Karo Healthcare

Marketing Manager, Skinhealth

Karo Healthcare

full-time

Posted on:

Location Type: Hybrid

Location: Rotterdam • Netherlands

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About the role

  • Lead the 1-3 year brand growth strategy for Biodermal/Skin in Benelux, delivering sales, share, margin and brand equity targets
  • Act as the local “Brand CEO,” owning P&L, pricing, promo strategy and executional excellence
  • Develop a digital-first marketing plan, including always-on and campaign activations across key consumer touchpoints
  • Partner closely with Global Innovation and Portfolio teams to shape and localize the innovation pipeline (NPD, line extensions, upgrades)
  • Create compelling brand positioning, claims and visual identity guidelines that differentiate in competitive skin health categories
  • Drive integrated campaigns in collaboration with agencies, ensuring strong performance tracking and ROI focus
  • Analyse brand and market performance, identify growth drivers and quickly implement corrective actions where needed
  • Lead cross-functional collaboration with Sales, Category, E-commerce and external partners to win at point of purchase
  • Identify geo-expansion opportunities and scale best practices across markets
  • Lead and develop a small local team, while influencing in a matrix, international organisation

Requirements

  • Proven experience in brand management within FMCG, consumer healthcare or personal care, ideally within Skin Health
  • Strong track record of delivering brand growth and managing P&L in competitive categories
  • Experience building and executing digital-first, data-driven marketing plans
  • Commercially sharp, with hands-on experience in pricing, budget ownership and performance analysis
  • Comfortable operating in a fast-moving, matrix and international environment
  • Demonstrated ability to lead cross-functional projects and manage agency partnerships
  • Analytical mindset with a strong performance and results orientation
  • Fluent in Dutch and English
  • Ambitious, proactive and energized by building brands in a growth-focused company
Benefits
  • Opportunity to create, grow, and encourage
  • Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
  • Flexible schedule, hybrid model with the primary work place in the office, and life-work balance
  • Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
  • Very positive work environment in a dynamic, international, and motivated team
  • Start-up spirit while being a part of the large international organization with strong values
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand managementP&L managementdigital marketingdata-driven marketingperformance analysispricing strategycampaign activationmarket analysiscross-functional project managementgeo-expansion strategy
Soft Skills
leadershipcollaborationanalytical mindsetresults orientationproactivityambitioninfluencingcommunicationteam developmentadaptability