Activation Manager
Karo Healthcare
full-time
Posted on:
Location Type: Hybrid
Location: Maidenhead • 🇬🇧 United Kingdom
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Build and execute off-site demand-generation plans for key events and NPD launches, uniting cross-functional teams behind one integrated commercial strategy.
- Lead flawless Amazon launches—ensuring new SKUs and major events go live with best-in-class content, creative, and commercial alignment.
- Shape and optimise the full PDP experience, integrating creative, commercial, and marketing requirements to drive conversion.
- Monitor competitor activity and Amazon best practices, keeping the team ahead of emerging trends and performance opportunities.
- Partner closely with the Amazon Ads Manager to deliver cohesive commercial and media plans (supporting but not directly owning ads).
- Own the Ratings & Reviews strategy: drive initiatives, collaborate with brand teams, and implement hands-on actions to strengthen visibility and conversion.
- Support onsite A/B testing to continually improve merchandising and maximise performance outcomes.
- Feed Amazon commercial needs into social and CRM plans, ensuring alignment with demand, messaging, and overall business objectives.
Requirements
- At least 4 years’ experience in working with Amazon in a seller role, additional experience in shopper marketing roles is advantageous. Expertise in generating and managing rating and review campaigns
- Demonstrable experience in setting and delivering performance plans, optimising based on data
- Strong operational discipline, ability to manage complex projects across stakeholders.
- Entrepreneurial spirit and hands-on mentality; motivated self-starter.
- Critical and strategic thinker with strong problem-solving and troubleshooting abilities.
- Experience in FMCG, health & beauty, or nutrition sectors is a plus.
- Fluency in English (written and spoken). German, French, Italian or Spanish language skills beneficial but not essential.
Benefits
- Opportunity to create, grow, and encourage
- Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
- Flexible schedule, hybrid model with the primary work place in the office, and life-work balance
- Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
- Very positive work environment in a dynamic, international, and motivated team
- Start-up spirit while being a part of the large international organization with strong values
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Amazon seller experiencedemand-generation planningPDP experienceA/B testingrating and review campaignsperformance plansdata optimizationproject management
Soft skills
operational disciplineentrepreneurial spirithands-on mentalitymotivated self-startercritical thinkingstrategic thinkingproblem-solvingtroubleshooting