Karo Healthcare

Brand Manager – Portfolio & Innovation

Karo Healthcare

full-time

Posted on:

Location Type: Hybrid

Location: Maidenhead • 🇬🇧 United Kingdom

Visit company website
✨ AI Apply
Apply

Job Level

Mid-LevelSenior

About the role

  • Drive innovation strategy: Support the Head of Brand Marketing in defining and executing Nutravita’s innovation roadmap, grounded in consumer insights and market trends.
  • Lead portfolio management: Oversee the Nutravita product range, making strategic recommendations on optimisation, reformulation, and innovation opportunities.
  • Deliver high-impact projects: Lead new product launches, major reformulations, and category expansion projects from concept through post-launch review.
  • Own the go-to-market execution: Build and deliver GTM strategies including launch campaigns, e-commerce activations, and content development across Amazon and owned channels.
  • Champion collaboration: Work cross-functionally with R&D, Supply Chain, Regulatory, and Creative to ensure projects land on time and on brand.

Requirements

  • 4–6 years’ experience in brand management within FMCG or self-care industries.
  • Proven track record of end-to-end innovation delivery from idea to in-market success.
  • Strong commercial acumen and ability to build compelling business cases (forecasting, P&L, ROI).
  • Skilled in launch marketing and full-funnel campaign development, especially across social and e-commerce.
  • Experience with Amazon as a growth channel including NPD launches, demand generation, and product content optimisation.
  • Exceptional project management and stakeholder leadership across multiple simultaneous initiatives.
  • A genuine passion for health, wellness, and VMS (vitamins, minerals, supplements).
Benefits
  • Opportunity to create, grow, and encourage
  • Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
  • Flexible schedule, hybrid model with the primary work place in the office, and life-work balance
  • Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
  • Very positive work environment in a dynamic, international, and motivated team
  • Start-up spirit while being a part of the large international organization with strong values

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
brand managementinnovation deliverylaunch marketingcampaign developmentforecastingP&LROIdemand generationproduct content optimisationproject management
Soft skills
commercial acumenstakeholder leadershipcollaborationstrategic recommendationspassion for healthpassion for wellnesspassion for VMS