KARL STORZ

Omnichannel Content Strategist, Designer – Healthcare

KARL STORZ

full-time

Posted on:

Location Type: Hybrid

Location: Singapore • Singapore

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Tech Stack

Cloud

About the role

  • Collaborate with medical product experts across the region to craft engaging marketing content that drives our business strategy effectively through customer engagement
  • Develop content engagement strategies and creative concepts that aligns with broader business goals and resonates with our target audiences in the healthcare space
  • Create and design marketing content suitable for omnichannel platforms including email, social media, digital advertisements and tradeshows using Adobe Creative Suite and Figma
  • Ensure marketing materials are compliant with branding and medical advertising guidelines across the region and maintain content integrity
  • Develop segmented nurturing campaigns on our email marketing automation platform to guide audience through their buying journey
  • Build and maintain a regional content library with focus on keeping content fresh and organized for reuse across markets
  • Track and analyse performance metrics across digital platforms and evaluate effectiveness of our content strategies

Requirements

  • 3 – 5 years in B2B healthcare marketing with MedTech or pharma experience, creating compliant content
  • Proven content strategy development with measurable business outcomes and ability to interpret clinical applications into clear, compliant marketing messaging
  • Professional design proficiency using Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Figma to create polished marketing assets independently
  • Marketing automation platform experience - hands-on experience executing campaigns through platforms such as Salesforce Marketing Cloud, Pardot, HubSpot, Marketo, or similar tools
  • Experience with healthcare professional or scientific communications is preferred
  • Experience with content performance metrics and marketing analytics is preferred
  • AI productivity proficiency - advanced prompting skills using AI tools to accelerate content creation while maintaining clinical accuracy and brand voice
  • Design and technical versatility - comfortable moving between strategic thinking, hands-on design work, and marketing automation execution
  • Cross-functional collaboration across matrix organizations with organized project management approach and strong autonomy balanced with seeking guidance when needed
  • Knowledgeable on HTML and CSS would be a plus
Benefits
  • Leave Benefits (Vacation Leave, Sick Leave, Parental Leave, etc.)
  • Birthday Benefits
  • Transport Allowance (if applicable to role)
  • Accessibility to Public Transport
  • Flexible Work Arrangements
  • Group Health Insurances
  • Flexi-Benefit Reimbursement
  • Wellness Programs and Activities
  • Professional Development Opportunities
  • Global Exposure & Business Travel Opportunities (if applicable to role)
  • All other statutory benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
content strategy developmentmarketing automationHTMLCSSAI productivitymarketing analyticscompliant content creationdigital advertisingemail marketingsegmented nurturing campaigns
Soft skills
cross-functional collaborationproject managementstrategic thinkingautonomycommunicationcreativityorganizationanalytical thinkingadaptabilityinterpersonal skills