Principal Marketing Manager, Head & Neck Division
KARL STORZ
full-time
Posted on:
Location Type: Hybrid
Location: El Segundo • California • 🇺🇸 United States
Visit company websiteSalary
💰 $111,200 - $165,400 per year
Job Level
Lead
About the role
- Independently develop and execute commercialization and marketing strategies to achieve revenue and market share objectives.
- Define product positioning, value propositions, and integrated marketing plans, translating clinical, economic, and customer value into compelling messaging.
- Create and manage internal and external marketing resources to improve sales effectiveness, brand awareness, and customer engagement.
- Partner cross-functionally with Sales, Product Management, Marketing Communications, Medical Affairs, Regulatory, Finance, Quality, Training, Technical Services, and Global Marketing.
- Lead assigned products, services, and programs from launch through end-of-life.
- Deliver new product and service launches on time, on target, and on budget.
- Collaborate with Product Marketing Operations to ensure operational excellence and readiness.
- Build and maintain strong relationships with Key Opinion Leaders and strategic customers across the U.S.
- Support Field Sales directly and through Technical Services with tools, training, and expertise.
- Develop and deliver training for sales teams, technical services, and end-users in partnership with Training & Sales Enablement.
- Plan and manage conventions, customer meetings, and focus groups, ensuring consistent messaging and measurable outcomes.
- Conduct market analysis and translate customer and field insights into actionable strategies and measurable initiatives.
- Partner with demand planning and supply chain teams to support forecasting and inventory planning.
- Develop dashboards, scorecards, KPIs, and ROI analyses to guide business decisions.
- Serve as a brand ambassador, ensuring consistent, value-based messaging across all U.S. market activities.
- Lead development of sales-facing content and convention presence.
- Lead through influence, taking ownership of initiatives and guiding cross-functional teams without direct authority.
Requirements
- Required Bachelor’s degree in business, Marketing, or related field.
- 7+ years of progressive experience in marketing, commercialization, or product marketing.
- Proven leadership in cross-functional teams and complex projects.
- Strong strategic, analytical, organizational, and communication skills, including executive-level presentations.
- Proficiency in Microsoft Office, business analytics tools, SAP, and Salesforce.
- Preferred MBA or advanced degree.
- Experience in medical device marketing or healthcare organizations (HCOs).
- Demonstrated success working across global and multicultural teams.
- Ability to thrive in fast-paced, evolving environments while maintaining focus on results.
Benefits
- Medical / Dental / Vision including a state-of-the-art wellness program and pet insurance, too!
- 3 weeks vacation, 11 holidays plus paid sick time
- Up to 8 weeks of 100% paid company parental leave; includes maternal/ paternal leave, adoption, and fostering of a child.
- 401(k) retirement savings plan providing a match of 60% of the employee’s first 6% contribution (up to IRS limits)
- Section 125 Flexible Spending Accounts
- Life, STD, LTD & LTC Insurance
- We prepay your tuition up to $5,250 per year! - Tuition pre-imbursement
- Fitness reimbursement of up to $200 annually
- And much more!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategiesproduct positioningvalue propositionsmarket analysisKPI developmentROI analysissales enablementcustomer engagementproject managementtraining development
Soft skills
leadershipstrategic thinkinganalytical skillsorganizational skillscommunication skillsrelationship buildinginfluencecollaborationadaptabilityfocus on results
Certifications
Bachelor’s degree in businessBachelor’s degree in MarketingMBAadvanced degree