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Senior Product Marketing Manager
Kardium Inc.Senior Product Marketing Manager driving marketing initiatives for a groundbreaking medical device company. Supporting launch campaigns and creating compelling marketing materials for electrophysiology products.
About the role
Key responsibilities & impact- Support Strategic Messaging & Positioning
- Translate EP workflows, clinical data, and competitive insights into accurate, compelling marketing content
- Ensure all materials reflect the messaging and positioning strategy
- Validate clinical accuracy and competitive differentiation across commercial assets
- Launch Campaign Execution
- Support the Director of Marketing in executing the integrated launch campaign for the Globe® System
- Manage day‑to‑day coordination with agencies and internal teams to ensure deliverables meet strategic direction
- Develop content, review creative, and ensure EP accuracy across campaign materials
- Agency & Contractor Management
- Serve as the primary execution partner for agency deliverables, ensuring alignment with briefs and strategy
- Provide EP expertise, feedback, and quality control on creative concepts, content, and materials
- Manage timelines, reviews, and cross‑functional approvals
- Sales Tools & Commercial Materials
- Develop high‑quality sales tools including brochures, presentations, animations, recorded cases, conference posters, videos, and competitive messaging guides
- Ensure all materials are evidence‑based, compliant, and optimized for sales effectiveness
- Partner with Sales leadership to identify needs and refine tools based on field feedback
- Conference Strategy & Execution
- Support the Director of Marketing in planning and executing major EP conferences (AF Symposium, HRS, HRX etc.)
- Lead development of booth content, scientific messaging, and on‑site materials such as videos, posters, recorded cases and sales talk-tracks
- Ensure conference presence reflects EP credibility and aligns with launch objectives
- Cross‑Functional Collaboration
- Work closely with Clinical, Medical Affairs, Product and Sales to ensure accuracy and alignment across all physician‑facing materials
- Provide EP expertise to support internal reviews, claims development, and competitive assessments
Requirements
What you’ll need- Bachelor's degree in Business, Marketing, Life Sciences, Healthcare, or related field
- 8+ years of experience in electrophysiology (marketing, clinical, commercial, or hybrid roles)
- Strong understanding of EP procedures, ablation technologies, and competitive landscape
- Demonstrated ability to translate complex clinical concepts into clear, compelling marketing content
- Experience developing sales tools and commercial materials for complex medical technologies
- Excellent written and verbal communication skills, including comfort working with physicians and clinical stakeholders
- Strong project management skills with the ability to manage multiple concurrent initiatives
- Experience supporting product launches in EP or cardiology preferred
- Experience developing conference materials and managing event execution
- Familiarity with compliance requirements related to healthcare marketing and HCP interactions desirable
- Ability to travel domestically up to 25–35%.
Benefits
Comp & perks- Comprehensive medical & dental coverage – for all permanent employees – effective as of Day 1, with no waiting period.
- Work-day flexibility – additionally, we provide 3 personal days per year.
- Support – for you (and your dependents) overall well-being.
- Career progression and learning support.
- Professional membership support.
- Stock option plan.