Kardex

Marketing Manager, Event & Campaign

Kardex

full-time

Posted on:

Location Type: Hybrid

Location: Neuburg an der Kammel • 🇩🇪 Germany

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Job Level

SeniorLead

About the role

  • Planning and execution of data-driven campaigns
  • Ensuring a solid lead pipeline for sales
  • Content marketing with a focus on storytelling (e.g., videos, animations, white papers, social media posts, customer stories)
  • Localization of global marketing campaigns (via HubSpot)
  • Planning and running webinars (via GoToWebinar) and events marketing
  • Developing the marketing plan for Germany in close coordination with local sales and service teams
  • Planning the marketing mix (65% digital: Google & YouTube Ads, LinkedIn organic & paid, 3rd party ads, email and 35% offline: telemarketing, events and customer relations)
  • Data-driven reporting based on marketing and CRM tools HubSpot and Salesforce
  • Managing external agencies (e.g., Google Ads, telemarketing)
  • Responsibility for the local marketing budget
  • Partnership with local digital media (industry- and trade-specific outlets)
  • Lead qualification and lead management (via HubSpot and Salesforce) in collaboration with sales
  • Monitoring and reporting of campaign KPIs

Requirements

  • University degree in Marketing, Business Administration, Journalism & Communication Studies, or equivalent
  • Extensive professional experience across marketing, communications, and branding with experience in content & storytelling, customer journey & lead management, business intelligence, analytics, and reporting
  • Strong user-level knowledge of HubSpot, Salesforce, and Microsoft Office required
  • Excellent communication skills and persuasive presentation and project management abilities
  • High self-motivation and self-organization combined with a goal- and results-oriented approach
  • Curious, team-oriented, and empathetic
  • Knowledge of warehouse logistics / intralogistics is an advantage
Benefits
  • Flexible working hours
  • Remote work / Home office
  • Laptop
  • Mobile phone
  • Up-to-date communication and collaboration tools

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
data-driven campaignscontent marketingstorytellinglead qualificationlead managementbusiness intelligenceanalyticsreportingdigital marketingtelemarketing
Soft skills
communication skillspresentation skillsproject managementself-motivationself-organizationgoal-orientedresults-orientedcuriosityteam-orientedempathy