Kaplan Test Prep

Marketing

• Lead the editorial process independently for marketing campaigns, including higher education programs, professional and test prep offerings, and partner communications.
• Evaluate copy to determine whether rewrites or significant edits are needed to improve message clarity, legal defensibility, or alignment with brand voice.
• Exercise editorial judgment to identify potential legal or compliance risks, determining when to escalate for legal review and when issues can be addressed editorially.
• Review content for legal, compliance, and accreditation issues, and coordinate with legal or compliance for resolution as needed.
• Draft promotional disclaimers and terms and conditions, liaising with legal and compliance as needed, and streamlining workflows to ensure timely approvals.
• Attend campaign kickoff meetings and guide editorial strategy from inception to launch, based on a nuanced understanding of both marketing goals and regulatory requirements, ensuring all stakeholders are aware of compliance limitations in relation to messaging as well as trademark requirements.
• Copyedit and proofread a wide range of collateral, including campaign assets, student-facing communications, and materials from other departments such as registrar, admissions, financial aid, and product marketing.
• Actively drive and participate in legal and editorial team meetings, bringing issues to the forefront and providing a point of view.
• Review SEM, display, and paid social ads and edit with an eye toward industry best practices (character limits, etc.).
• Review and evaluate new marketing claims with an eye toward strengthening brand identity in marketing materials.

Senior Editor, Marketing