Business Development Representative – One-on-One Advising

Kaplan Test Prep

Business Development Representative generating and qualifying leads for Kaplan's admissions consulting services and collaborating with senior advising team members. Engaging families through proactive outreach to drive enrollment growth.

Posted 6/5/2026full-timeRemote • 🇺🇸 United StatesJunior💰 $31,200 - $78,647 per yearWebsite

About the role

Key responsibilities & impact

Conduct high-volume outbound prospecting via phone, email, and other channels to engage prospective families and generate interest in Kaplan's admissions consulting services.
Qualify inbound leads from marketing campaigns, web inquiries, webinars, and referral sources to assess fit, intent, and readiness for a consultation.
Schedule qualified consultations for the Senior Advising Manager team, ensuring smooth handoffs and accurate context on family goals, student profiles, and timing.
Research and identify prospective families, schools, community partners, and referral channels to continuously expand the top of the funnel and uncover new sources of pipeline.
Maintain accurate and timely records in CRM systems, logging all outreach activity, family interactions, and lead status updates to ensure pipeline visibility and data integrity.
Meet and exceed activity and outcome targets including outbound touches, conversations held, qualified meetings booked, and pipeline contribution to revenue goals.
Collaborate with team members to share feedback on lead quality, messaging effectiveness, and conversion trends, helping to refine campaigns and optimize lead generation strategies.
Follow up consistently and persistently with prospective families across multi-touch sequences, nurturing interest and re-engaging cold or stalled leads to maximize conversion rates.
Stay current on Kaplan's advising offerings, the K12 and college admissions landscape, and competitive positioning to articulate value clearly and answer initial family questions with credibility.
Uphold Kaplan's standards of professionalism and integrity by maintaining a student- and family-focused approach in every interaction, ensuring trust and a positive first impression of the brand.

Requirements

What you’ll need

Bachelor's degree in Business, Communications, Marketing, Education, or a related field.
Minimum of 1 year of experience in a sales development, inside sales, customer engagement, admissions, or related outreach role, ideally within education or a high-touch service environment.
Strong written and verbal communication skills with the ability to build rapport quickly and articulate value to families
Comfort with high-volume outreach including cold calling, email prospecting, and multi-channel sequences
Working knowledge of CRM platforms (e.g., Salesforce, HubSpot) and sales engagement tools
Strong organizational and time-management skills with the ability to manage a large pipeline and prioritize effectively
Resilience, coachability, and a growth mindset; ability to handle objections and rejection while maintaining momentum
Curiosity and active listening skills to uncover family needs and qualify fit accurately.

Benefits

Comp & perks

Remote work provides a flexible work/life balance
Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)
Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
Comprehensive health benefits new hire eligibility starts on day 1 of employment
Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

sales developmentcustomer engagementlead qualificationpipeline managementoutbound prospectingmulti-channel outreachcold callingemail prospectingdata integrityconversion optimization

Soft Skills

written communicationverbal communicationrapport buildingorganizational skillstime managementresiliencecoachabilitygrowth mindsetcuriosityactive listening

Certifications

Bachelor's degree