SEO Specialist – Hybrid
Kaplan Test Prep
full-time
Posted on:
Location Type: Hybrid
Location: Bangalore • 🇮🇳 India
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Support tactical SEO initiatives with a focus on on-page optimizations and white-hat link building campaigns to improve organic rankings and backlink profiles for multiple websites
- Assist with keyword research, competitive analysis, conducting on-page audits, performance analysis, reporting, link building research and outreach, and other SEO tasks for multiple clients as needed
- Support technical SEO initiatives, including improving site navigation, crawlability, schema and other structured data, and other improvements as needed
- Monitor and analyze organic search performance for multiple sites to identify issues and opportunities
- Perform website health checks using tools such as Screaming Frog, Ahrefs, and Google Search Console to identify and resolve crawl errors, monitor index coverage, and track page performance
- Support SEO activities to improve keyword rankings and increase organic traffic for a variety of clients, including keyword research, performing on-page SEO audits, and recommending on-page optimizations
- Develop and implement white-hat link building campaigns for multiple websites to improve their backlink profiles and organic rankings
- Write personalized outreach emails and document link acquisitions to report on progress
- Recommend improvements to internal linking, crawl sites to identify and address broken links
- Conduct content audits to identify gaps and collaborate with the content team to develop linkable assets
- Support the SEO team with user acceptance testing (UAT) and quality assurance (QA) tasks on staging and production environments
- Assist with weekly, monthly, and quarterly SEO analysis and reporting
- Stay updated on SEO trends and recommend improvements to SEO strategies accordingly
Requirements
- Bachelor Degree with a focus in Marketing, IT, or related discipline
- 3+ years of hands-on experience managing successful SEO and link building campaigns for multiple websites
- Experience using Google Analytics, Google Search Console, Looker Studio, and SEO tools such as SEMrush, Ahrefs, and Screaming Frog
- Basic understanding of HTML, CSS, and JavaScript
- Experience with MS Office including strong Excel skills
- Excellent written communication and organizational skills; high-levels of accuracy, critical thinking, and attention to detail are essential
- Ability to handle multiple projects, prioritize responsibilities, and work efficiently in a fast-paced environment
- Experience using AI tools such as Gemini and ChatGPT to improve workflows and create efficiencies is a plus
- Understanding of Generative Engine Optimization (GEO) tactics to optimize content and sites for AI visibility is a plus
Benefits
- Hybrid work model provides a flexible work/life balance
- Voluntary Provident Fund is an additional voluntary contribution scheme associated with the statutory Employee Provident Fund (EPF)
- Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
- Comprehensive health benefits new hire eligibility starts on day 1 of employment
- Generous Paid Time Off includes National holidays(10), Earned leaves(15), sick leave(12), plus one (1) volunteer day to participate and give back to our local communities
- Gratuity is applicable upon completion of 5 years as per the Gratuity Act
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEOon-page optimizationlink buildingkeyword researchcompetitive analysistechnical SEOHTMLCSSJavaScriptdata analysis
Soft skills
written communicationorganizational skillscritical thinkingattention to detailproject managementprioritizationefficiencycollaborationadaptabilityproblem-solving