Kapitus

Digital Marketing Manager

Kapitus

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $74,600 - $119,700 per year

About the role

  • Manage PPC campaigns across all search engines, and Retargeting and Video campaigns across all ad networks
  • Build online acquisition paths in collaboration with design and front end development team
  • Create, manage, and optimize SEM campaigns to maximize return on ad spend (ROAS)
  • Continually identify ad run experiments to improve spend performance
  • Stay abreast of latest search marketing changes and best practices
  • Directly manage SEM keywords, segments, ads, landing pages
  • Collaborate with content team and lead SEO strategy and execution for all digital properties
  • Manage external agencies as needed
  • Track and report all relevant SEM and SEO metrics to management and cross functional teams
  • Optimize and manage bids and run multi-variate testing for acquisition paths
  • Report and forecast spend and acquisition activity
  • Monitor tracking, tags, and conversion goals, flagging implementation issues
  • Work with sales, IT and marketing team members to execute search marketing initiatives
  • Stay abreast of competitive changes and bring new ideas to the team
  • Help with other marketing department functions as needed

Requirements

  • Track record of increasing online acquisitions through path design and campaign management
  • 5-8 years of hands-on experience managing AdWords, Bing Ads, retargeting, Display,
  • Previous experience managing annual budgets upwards of $13MM
  • programmatic/RTB
  • 2+ years of experience supervising search marketing and design teams
  • Experience with ad networks including those for display, native, direct and programmatic buys
  • Hand-on experience with tools like SEM Rush, SpyFu, Google Analytics and Optimizely
  • Experience with marketing automation software like HubSpot and CRMs like Salesforce
  • Deep understanding of web data and ability to identify actionable insights from data
  • Highly analytical, adept at making business decisions based on data
  • Self-starter with intellectual curiosity and problem solving attitude
  • Deep knowledge of latest tools, processes and best practices for maximizing online acquisition
  • Experience in building target segments, optimizing landing pages and using A/B and multivariate testing processes
  • Ability to use AI tools or agents to support research, analysis, or reporting workflows
  • Ability to collaborate and communicate effectively across organization
  • Bachelor’s or Master’s degree in Marketing, Business or related field
  • Creative self-starter, team player with ability to multi-task and focus
  • Ability to adapt quickly to a fast-paced entrepreneurial environment
  • Experience with SEM campaigns regarding services for small business owners
Benefits
  • Competitive Base Salary Range of $74,600-$119,700. Kapitus is providing this as a good faith salary range to comply with applicable law. The applicant’s final salary will depend on a number of factors including the applicant’s geographic location, skills, and experience
  • Annual Incentive Compensation Eligibility – Up to 10% annually
  • Health Insurance: We offer comprehensive medical, dental, and employer-paid vision plans through UnitedHealthcare (UHC), with various coverage levels available to meet the needs of our employees and their families.
  • 100% Company Paid Insurances: Kapitus fully covers the cost of basic short-term and long-term disability insurance, as well as vision insurance, ensuring our employees have comprehensive protection without any personal expense.
  • Voluntary Insurance: Supplemental life insurance as well as enhanced short- and long-term disability coverage are available through Mutual of Omaha, providing additional security for our employees. Additionally, Colonial Accident and Hospitalization insurances are also available, offering further protection against unforeseen events.
  • Paid Maternity and Parental Leave: Beyond state-mandated leave policies, Kapitus provides company-paid maternity and parental leave, supporting our employees during important family milestones.
  • LifeBalance Program: Enhance your lifestyle with our LifeBalance membership, which offers discounts on outdoor activities, the arts, health, and fitness. Additional benefits include:
  • Pet and car insurance discounts.
  • Financial services such as LegalShield.
  • Relaxation and stress management tools, including a fully covered annual subscription to The Calm App.
  • Plum Benefits Discount Program: Access exclusive discounts on shows, travel, car rentals, and more, enriching your personal and family life.
  • Tuition Reimbursement: Pursue further education with up to $5,000 annually in tuition reimbursement, plus opportunities to attend relevant conferences and career development events.
  • Transit Reimbursement: We also offer transit reimbursement for all work-related travel, supporting your involvement in career and personal development activities.
  • Retirement Benefits: Our 401K plan is managed through Fidelity, featuring a 25% match on employee contributions, helping you plan for a secure financial future.
  • Paid Time Off and Sick Time
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
PPC campaign managementSEM campaign optimizationAdWordsBing Adsretargetingprogrammatic advertisingA/B testingmultivariate testingSEO strategydata analysis
Soft Skills
analytical skillsproblem solvingcollaborationcommunicationcreativityself-starteradaptabilityteam playerintellectual curiositymulti-tasking