Kantata

Paid Media Manager

Kantata

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $95,000 - $105,000 per year

About the role

  • Develop and execute multi-channel digital advertising strategies (Google Ads, LinkedIn, Bing, etc.) to drive brand awareness and high-quality lead generation.
  • Partner closely with Product Marketing to translate product positioning, new feature launches, and persona-based messaging into high-performing ad campaigns.
  • Manage global advertising budgets, ensuring spend is allocated efficiently to hit monthly and quarterly Pipeline and CAC (Customer Acquisition Cost) targets.
  • Constantly test ad copy, creative, and landing pages to improve CTR and conversion rates.
  • Monitor campaign performance daily. Build and maintain dashboards that communicate the impact of digital spend on ARR and sales velocity.
  • Leverage intent data and CRM insights to build sophisticated retargeting and Account-Based Marketing (ABM) segments.
  • Partner with the Content and Creative teams to ensure ad messaging aligns with brand voice and product updates.
  • Maintain a deep understanding of the evolving privacy landscape (cookies, tracking) and the latest features in the PSA / SaaS marketing space.

Requirements

  • 5+ years of experience managing complex paid media accounts, ideally within B2B SaaS.
  • Experience working cross-functionally with Product Marketing and Sales to align paid strategy with product roadmaps and revenue goals.
  • Deep hands-on experience with Google Ads, LinkedIn Campaign Manager, and Facebook/Meta Business Suite.
  • Must hold current Google Ads Certifications (Search, Display, or Measurement).
  • Proficiency in Google Analytics 4 (GA4) and experience using CRM data (Salesforce) to track the full lead-to-revenue lifecycle.
  • Ability to translate complex data sets into actionable insights for executive leadership.
  • A solid understanding of what makes a compelling B2B ad and how to guide creative teams toward high-performing assets.
Benefits
  • An intentionally engaging and collaborative culture - ditch the silo!
  • Strong work-life balance that’s a true focus of the company
  • The chance to learn from some of the best people in the business
  • A vibrant, collaborative, and devoted team, who still makes time for fun
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital advertising strategieslead generationad copy testingconversion rate optimizationretargetingAccount-Based Marketingdata analysisB2B advertisingcampaign performance monitoringbudget management
Soft Skills
cross-functional collaborationcommunicationstrategic thinkingdata translationinsight generationcreative guidanceadaptabilityproblem-solvingleadershiporganizational skills
Certifications
Google Ads CertificationGoogle Ads Search CertificationGoogle Ads Display CertificationGoogle Ads Measurement Certification