Global Panel Acquisition – Media Strategy Lead

Kantar

Shape Kantar's global respondent acquisition and media strategy managing multi-million-dollar investments. Drive transformation with a future-ready acquisition roadmap aligned to corporate strategy.

Posted 7/20/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $125,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in defining and executing global acquisition strategies, managing multi-million-dollar budgets, and optimizing performance metrics across diverse markets and digital channels. Proven ability to lead transformation initiatives and influence senior leadership in a complex, data-driven environment.

Highest-signal resume keywords

Global Acquisition StrategyPerformance MarketingData-Driven OptimizationAd-Tech TransformationVendor Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Acquisition Framework DevelopmentBudget GovernancePerformance Metrics EstablishmentForecastingCapital Allocation

Soft Skills

Influencing Senior LeadersLeadershipCross-Panel Optimization

Industry Keywords

Media StrategyRespondent ExperienceConversion Rate OptimizationCustomer Lifetime ValueSample Supply Management

About the role

Key responsibilities & impact

Define and own the global acquisition vision and strategy across all Kantar panel brands, markets, and digital recruitment channels.
Translate commercial demand, sample supply needs, and long-term growth objectives into a coherent acquisition framework.
Lead the transition from single-panel execution to cross-panel, portfolio-level optimization, ensuring consistency, scale, and sustainability.
Ensure acquisition strategies build trust, deliver great respondent experience, and support long-term health.
Govern multi-million-dollar global acquisition budgets, including planning, forecasting, and capital allocation.
Establish and enforce enterprise-level performance metrics and optimization goals (e.g., CPA/CPI, conversion, quality thresholds, LTV).

Requirements

What you’ll need

15+ years of senior leadership experience in acquisition, performance marketing, or media strategy.
Proven ownership of large, complex global media and acquisition portfolios.
Expertise in data-driven optimization and analytics.
Experience leading ad-tech transformation and vendor management at scale.
Ability to influence senior leaders globally and lead through transformation.

Benefits

Comp & perks

Medical plans with comprehensive, affordable coverage for a range of health services
Health Savings Account/FSA
Dental, Vision and benefits to cover unique healthcare needs
Wellness Program
401k with matching
Tuition Reimbursement
Commuter benefits
Unlimited PTO