Director, Customer Analytics

Kantar

Director of Customer Analytics at Kantar leading analytics consulting and client delivery. Involves strategic partnership, data-driven insights, and advanced customer analytics initiatives.

Posted 6/12/2026full-timeSan Francisco • California • 🇺🇸 United StatesLead💰 $135,000 - $155,000 per yearWebsite

Tech Stack

Tools & technologies

AWSAzureBigQueryPythonSQLTableau

About the role

Key responsibilities & impact

Client and delivery leadership, analytics consulting
Serve as a strategic thought partner to client stakeholders across analytics, CRM, marketing, media, customer experience, and business strategy teams
Translate complex customer, transactional, and marketing datasets into actionable business insights and growth recommendations
Present insights, recommendations, and strategic POVs to senior client stakeholders
Lead advanced customer analytics initiatives including segmentation, customer journey analytics, churn analysis, customer lifetime value, campaign analytics, and personalization measurement
Design and guide experimentation frameworks including A/B testing, holdout strategies, test-control methodologies, and incrementality measurement approaches
Apply statistical and causal measurement methodologies to evaluate marketing effectiveness, personalization performance, and customer engagement initiatives
Support cross-channel performance measurement and attribution initiatives
Help clients leverage first-party, third-party, and digital data to improve customer engagement, loyalty, retention, and business performance
Lead analytics delivery across distributed onshore and offshore teams
Partner closely with Kantar’s Bangalore COE teams to drive high-quality and scalable analytics delivery
Provide thought leadership, mentorship, and guidance to analysts, consultants, and analytics teams
Ensure delivery excellence across multiple analytics workstreams while fostering collaboration and innovation
Support the development of scalable reporting, measurement, and decision-support frameworks
Identify opportunities to expand analytics solutions within existing client relationships
Support proposal development, capability presentations, solution narratives, and client pitches
Partner with Kantar client leaders and business development teams to drive growth across existing and new clients
Contribute to the development of scalable analytics offerings and reusable frameworks that can be deployed across industries and accounts

Requirements

What you’ll need

6+ years of experience in analytics, customer intelligence, marketing analytics, consulting, data science, or related fields
Strong understanding of customer analytics and measurement methodologies including segmentation, experimentation, churn analysis, customer lifetime value, campaign analytics, and personalization measurement
Experience designing and evaluating A/B tests, holdout frameworks, test-control methodologies, and incrementality measurement approaches
Experience supporting experimentation, personalization, or marketing effectiveness initiatives at scale
Strong analytical and statistical problem-solving skills with experience applying causal measurement and experimentation techniques
Experience translating complex datasets into actionable business insights and recommendations
Proficiency in Python, SQL, and modern analytics environments such as AWS, Azure, or Google BigQuery
Experience with data visualization tools such as Tableau or Power BI
Experience leading client-facing analytics engagements and managing senior stakeholder relationships
Excellent communication and presentation skills with the ability to communicate effectively with both technical and business stakeholders
Experience working across cross-functional and global delivery teams.

Benefits

Comp & perks

Medical plans with comprehensive, affordable coverage for a range of health services
Health Savings Account/FSA
Dental, Vision and benefits to cover unique healthcare needs
Wellness Program
401k with match
Tuition Reimbursement
Commuter benefits
Unlimited PTO

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

analyticscustomer intelligencemarketing analyticsdata sciencesegmentationA/B testingchurn analysiscustomer lifetime valuecampaign analyticspersonalization measurement

Soft Skills

client leadershipstrategic thought partneranalytical problem-solvingcommunicationpresentationmentorshipcollaborationinnovationguidancerelationship management