Global Panel Acquisition & Media Strategy Lead

Kantar

Senior leader responsible for Kantar's global acquisition and media strategy. Leading a global team to optimize investments and modernize acquisition technology.

Posted 5/28/2026full-timeNew Jersey • New Jersey • 🇺🇸 United StatesSenior💰 $125,000 - $170,000 per yearWebsite

About the role

Key responsibilities & impact

Define and own the global acquisition vision and strategy across all Kantar panel brands, markets, and digital recruitment channels
Translate commercial demand, sample supply needs, and long-term growth objectives into a coherent acquisition framework
Lead the transition from single-panel execution to cross-panel, portfolio-level optimization, ensuring consistency, scale, and sustainability
Ensure acquisition strategies build trust, deliver great respondent experience, and support long-term health
Govern multi-million-dollar global acquisition budgets
Establish and enforce enterprise-level performance metrics and optimization goals (e.g., CPA/CPI, conversion, quality thresholds, LTV)
Drive disciplined, data-led investment decisions across markets and brands
Provide clear, executive-level reporting and recommendations to senior leadership and finance partners
Set the global standard for acquisition measurement, analytics, and performance management
Oversee the development of acquisition dashboards, KPIs, and decision frameworks
Lead modernization of ad-tech and tracking infrastructure for accurate attribution and compliance
Build and develop a high-performing global acquisition organization

Requirements

What you’ll need

15+ years of senior leadership experience in acquisition, performance marketing, or media strategy
Proven ownership of large, complex global media and acquisition portfolios
Expertise in data-driven optimization and analytics
Experience leading ad-tech transformation and vendor management at scale
Ability to influence senior leaders globally and lead through transformation

Benefits

Comp & perks

Medical plans with comprehensive, affordable coverage for a range of health services
Health Savings Account/FSA
Dental, Vision and benefits to cover unique healthcare needs
Wellness Program
401k with matching
Tuition Reimbursement
Commuter benefits
Unlimited PTO

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data-driven optimizationanalyticsperformance marketingmedia strategyacquisition measurementKPI developmentad-tech transformationvendor managementbudget governancecross-panel optimization

Soft Skills

leadershipinfluencecommunicationstrategic thinkingteam developmentreportingdecision-makingtrust buildingcollaborationproblem-solving