Senior Director of Strategic Marketing

Kaneka North America

. Establish processes to continuously scan and evaluate adjacent and transformational markets.

Posted 4/22/2026full-timeRemote • Texas • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Establish processes to continuously scan and evaluate adjacent and transformational markets.
Use competitive intelligence, trend analysis and innovation adoption frameworks to identify untapped or underserved markets for KNA’s product portfolio.
Develop go-to-market strategies and diversification roadmaps for each division.
Recommend priorities based on market size, growth rate, regulatory requirements, competitive landscape and alignment with KNA’s capabilities.
Identify and negotiate strategic partnerships (co development agreements, academia related research, distribution alliances, joint ventures) with external companies.
Monitor partnership performance and manage long term relationships.
Articulate KNA’s unique value propositions and ensure they are leveraged in marketing strategies.
Identify and lead select 3rd party market analysts and strategic planners.
Implement tools for market intelligence, customer segmentation, CRM and analytics.
Establish performance metrics and regularly report progress to the CAO and division leaders.
Collaborate with R&D, operations, sales and finance leaders to align marketing strategies with product development, manufacturing capacity and financial targets.
Provide executive level briefings and recommendations.

Requirements

What you’ll need

Bachelors or better in Marketing or related field.
Masters or better in Marketing.
10 years: Strategic marketing, business development or product management within manufacturing, chemicals, advanced materials, life sciences or related B2B/B2C sectors.
Experience implementing market intelligence tools and processes.
Demonstrated ability to analyze complex markets, build business cases and lead cross-functional projects.
Strong negotiation, partnership development and stakeholder-management skills.

Benefits

Comp & perks

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

ATS Keywords

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Hard Skills & Tools

strategic marketingbusiness developmentproduct managementmarket intelligencetrend analysiscompetitive intelligencecustomer segmentationanalyticsperformance metricsgo-to-market strategies

Soft Skills

negotiationpartnership developmentstakeholder managementcross-functional leadershipcommunicationrelationship managementanalytical skillsexecutive briefingstrategic thinkingcollaboration

Certifications

Bachelor's in MarketingMaster's in Marketing