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Marketing Operations Analyst
KamiMarketing Operations Analyst in Revenue Operations focusing on marketing performance, lead management, and process optimization for a fast-growing EdTech platform. Join Kami to impact education for millions.
Tech Stack
Tools & technologiesSQLTableau
About the role
Key responsibilities & impact- Partner with the VP of Revenue Operations to design, implement, and evolve the RevOps data model for marketing.
- Track marketing performance, funnel metrics, and lifecycle outcomes to connect activity to pipeline, revenue, adoption, and expansion.
- Ensure consistent definition and application of these key terms and metrics.
- Build dashboards, generate insights, and provide recommendations to guide marketing programs and decision-making.
- Conduct spotlight analysis to support strategic initiatives, such as segmentation, partnerships, and international market exploration.
- Manage lead scoring, routing, and attribution models to ensure high-quality MQLs are delivered to commercial teams at the right time and stage with the right supporting data.
- Ensure smooth lead-to-sales handoffs through clearly defined lifecycle stages, SLAs, and feedback loops between marketing, sales, and customer success.
- Drive continuous improvement of marketing and RevOps processes.
- Identify workflow gaps and implement better processes, automation, and alignment across teams.
- Partner with GTM leadership to define and scale repeatable operating models for multi-region growth initiatives.
- Configure, connect, and optimize HubSpot and marketing automation platforms.
- Ensure clean data, scalable system configuration, and reliable integration across marketing, sales, and analytics tools.
Requirements
What you’ll need- 4–8 years of experience in marketing analytics, RevOps, or growth analytics in B2B SaaS (PLG experience is a plus).
- Experience across the full customer lifecycle: acquisition, activation, adoption, retention, and expansion.
- Proven ability to link marketing activity to pipeline, revenue, and lifecycle outcomes.
- Demonstrated experience in managing high-visibility projects with diverse stakeholder groups.
- Hands-on with HubSpot, marketing automation workflows, enrichment tooling and BI tools (Hex, Looker, Tableau, Power BI).
- Experience contributing to RevOps data models, attribution frameworks, and KPIs.
- Comfortable partnering with senior stakeholders and translating data into clear, actionable insights.
- Strong understanding of lead management, scoring, routing, and handoffs.
- Experience driving consensus, iteration and enablement around lead enrichment and routing dynamics.
- Thrives in a fast-moving, international SaaS environment, balancing rigor with pragmatism.
- SQL skills preferred.
- Clay and n8n experience preferred.
Benefits
Comp & perks- A people-first employer that is on an inspiring mission to build the future of education while changing the lives of millions
- High calibre and diverse team ranging from successful startup veterans, to Fortune 500 and big tech professionals
- Continuous learning and development opportunities, including subsidised course fees, certifications, conferences, and free access to Udemy and more
- A strong mission ; the satisfaction of knowing you’re not only helping modern-day superheroes, aka teachers but also helping them shape the minds of future generations all across the globe
- Happy customers : Helping thousands of schools worldwide through the digital transformation of education for the 21st century.
- Huge potential: Already used by 70M users in 175 countries . One of the most popular and fastest-growing EdTech platforms worldwide.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing analyticsRevOpsgrowth analyticscustomer lifecyclelead managementattribution frameworksSQLdata modelingdata analysisproject management
Soft Skills
stakeholder managementcommunicationproblem-solvingcollaborationadaptabilitystrategic thinkingconsensus buildingdata translationcontinuous improvementpragmatism