Senior Manager, Lifecycle Marketing
Rover.com
Job Level
Mid-LevelSenior
About the role
- Own the end-to-end RevOps strategy across Kalungi clients, ensuring seamless integration of GTM functions
- Design, implement, and improve client GTM tech stacks, processes, and data flows using HubSpot (core), Salesforce (optional), and other integrated tools
- Develop scalable playbooks for lifecycle stage management, lead routing, attribution, deal pipeline health, forecasting, and analytics
- Define and enforce RevOps operating standards—reporting frameworks, data governance, naming conventions, and automation logic
- Drive innovation in Kalungi’s RevOps offering and productize services like lifecycle audits, dashboard packages, and attribution frameworks
- Build internal tools, templates, and automations to shorten time-to-value for clients
- Manage, coach, and develop a team of RevOps Specialists, Automation Specialists, and HubSpot Consultants
- Foster cross-functional collaboration with internal client delivery teams and external partners to ensure seamless client experience
Requirements
- Bachelor’s degree or equivalent working experience in business, marketing, or related field
- 5–7+ years in RevOps, CRM consulting, or GTM systems leadership
- Proven track record of owning and optimizing HubSpot implementations at scale
- HubSpot certifications required
- Strong command of sales/marketing automation, funnel analytics, lifecycle management, lead scoring, attribution, and RevOps KPIs
- Experience managing integrations between HubSpot and tools like Salesforce, Zapier, LinkedIn, Outreach, Google Ads, Clearbit
- Team management or mentorship experience
- Strong analytical mindset with expertise in reports, dashboards, and forecasting models
- Exceptional communicator who can translate complexity into clarity
- Detail-oriented but pragmatic
- Strategic thinker with a bias for action
- Builder mindset—creates structure out of ambiguity
- Bonus: Familiarity with M&A-driven RevOps transformation, partner ecosystem management, and productized RevOps services
