Performance Marketing

• Plan, launch, and manage paid campaigns across Google Ads, LinkedIn, Meta, Bing, and other key B2B platforms
• Conduct keyword research, audience targeting, and copy/ad asset development
• Optimize campaigns for CAC, CPL, SQLs, and pipeline metrics (HubSpot tracking)
• Review performance and lead quality via HubSpot
• Manage negative keywords, search terms, and ad responses
• Respond to client queries via Slack or HubSpot
• Provide performance snapshots and pacing reports
• Analyze CTR, CPL trends, and investigate anomalies
• Review audience performance and ad asset effectiveness
• Update OKRs for each engagement
• Conduct platform audits (Auction Insights, Quality Score, Professional Demographics)
• Use HubSpot to track lead quality, MQL/SQL status, and attribution
• Identify conversion gaps across landing pages (using MS Clarity, GA)
• Prepare campaign summary reports and recommendations

Paid Media Specialist

Retail Media Strategist – Search, PPC