Kalkomey Enterprises, LLC

Performance Marketing

• Build, launch, and manage paid media campaigns across Google Ads and Meta Ads (required), with exposure to Microsoft Ads, Reddit, and Snapchat as skills grow.
• Set up and QA campaigns including ad copy, audience targeting, bidding strategies, and tracking configurations.
• Maintain campaign hygiene by monitoring budgets, pacing, and performance on a daily and weekly basis.
• Assist in the development of ad creative briefs in collaboration with the Brand & Creative team.
• Pull and synthesize performance data from ad platforms and internal analytics tools into clear, actionable weekly and monthly reports.
• Track KPIs including ROAS, CPA, CTR, conversion rate, and impression share across all active campaigns.
• Identify performance trends, flag anomalies, and surface insights to the broader Growth Marketing team.
• Support the development of dashboards and reporting templates to improve visibility for stakeholders.
• Support A/B testing across ad creative, landing pages, audience segments, and bidding strategies.
• Assist in documenting test hypotheses, results, and learnings in a structured experimentation log.
• Proactively identify opportunities to improve efficiency and reduce wasted spend.
• Stay current on platform updates, algorithm changes, and paid media best practices.
• Use AI tools (ChatGPT, Claude, Jasper) to generate and rapidly A/B test ad copy variations — headlines, descriptions, and CTAs — at scale.
• Apply prompt engineering basics to write clear, specific prompts that produce usable first drafts without heavy iteration.
• Leverage AI-powered tools and ChatGPT Code Interpreter to summarize campaign performance data, identify trends, and draft actionable recommendations.
• Coordinate with the SEO, CRM, and Product Marketing teams to align paid campaigns with broader acquisition and lifecycle strategies.
• Partner with the Brand & Creative team to ensure ad assets meet platform specs and are optimized for performance.
• Communicate clearly with internal stakeholders on campaign status, blockers, and results.
• Contribute to quarterly planning cycles by providing paid channel insights and performance context.

Paid Media Specialist