Head of Brand – Storytelling

Kaizen Labs

Head of Brand & Storytelling at Kaizen, responsible for defining and executing brand strategy. Building recognition across government and tech sectors through innovative content and storytelling.

Posted 6/29/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $180,000 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and executing brand strategies, producing diverse content across multiple platforms, and effectively communicating narratives that resonate with target audiences. Proficient in managing external vendors and contractors while leveraging AI-native workflows to enhance productivity and output.

Highest-signal resume keywords

Brand Strategy DevelopmentContent Creation and ProductionExecutive Communication WritingVendor ManagementAI-Native Workflow Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyEditorial WritingVideo StorytellingNarrative DevelopmentBrand System Design

Soft Skills

Strong Writing SkillsSharp Instincts for PositioningIndependent Functioning

Tools & Technologies

LinkedInSubstackYouTubePodcasting Tools

Industry Keywords

GovtechDefense TechBrand BuildingAudience GrowthCreative Distribution

About the role

Key responsibilities & impact

Define and execute Kaizen's external brand strategy — what we stand for, how we show up, and how we build recognition across government, tech, and the public.
Own the content engine: editorial (LinkedIn, Substack, written longform), short films, YouTube, podcasts, and anything else that puts Kaizen on the map.
Write and produce executive communications that travel — board updates, investor narratives, op-eds, media appearances.
Build toward long-term brand goals and treat distribution as part of the creative work, not an afterthought.
Partner with sales and proposals on assets that win contracts: case studies, one-pagers, pitch materials.
Quarterback external vendors and contractors — PR firms, video production, freelancers — and direct their output without being dependent on them.

Requirements

What you’ll need

6–10 years building brand and content at a company where the brand actually mattered — not maintaining it, building it.
A portfolio that shows range and point of view: editorial content, brand systems, video storytelling, executive comms — and evidence that your work traveled beyond its original channel (a portfolio link is required as part of your application).
Sharp instincts for narrative and positioning — you think about why something should exist before you make it.
Comfort operating as a one-person function with contractors underneath you, not a peer team around you.
AI-native workflow: you use tools to scale your output and stay ahead of what's possible.
Strong writing skills — good enough to ghost-write for executives and produce editorial content that earns an audience on its own.
Strong Candidates May Also…
Have built a brand function from scratch at an early-stage company — before there was a playbook.
Have experience in govtech, defense tech, or any sector where the buyer is skeptical and the mission is serious.
Have grown an audience on their own — a newsletter, a channel, a following — and understand distribution from the inside.

Benefits

Comp & perks

Comprehensive medical through Oxford/United — Gold and Platinum PPO plans, with 85% of premiums covered on the Platinum plan and a $0 employee premium option. Dental through Guardian PPO and vision through Beam, with 99% of employee premiums covered and 50% for dependents.
$100,000 in fully paid life insurance. FSA and Dependent Care FSA. 401(k) access through Guideline.
16 weeks of fully paid parental leave for birthing parents. 10 weeks fully paid for non-birthing parents.
Unlimited PTO, closed for all federal holidays, and company-wide winter break the week of Christmas.
Up to $750 one-time home office or desk setup stipend for NYC-based employees. $500 for remote employees.
$50/month commuter benefit (company contribution).
Expensed lunch 3x a week while in the office.
Company-provided laptop.
Fully covered gym membership at Grindhouse — right across the street from our office at 47 W 17th St (and in Williamsburg). A $225/month value, on us. For remote employees, $100/month dedicated to gym or physical fitness reimbursement.
$300/quarter pet care stipend.
$100/month utility stipend.
$500/year professional development.
$250/year recreation.