Senior Manager, Growth – Expert Contributor Experience
Snorkel AI
Growth Lead
Kaizen Labs
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $140,000 - $170,000 per year
Job Level
Senior
About the role
- Design and execute multi-channel growth strategies (email, social, paid, content, print, partnerships) to generate qualified leads from local, state, and federal government departments.
- Build, iterate, and own marketing campaigns from end-to-end, from concept to measurement.
- Partner closely with Sales and Design teams to ensure alignment across company collateral, marketing materials, and messaging.
- Develop and refine Kaizen’s brand voice, messaging, and positioning across various GTM touchpoints (website, campaigns, collateral).
- Lead storytelling initiatives that capture Kaizen’s missions, such as case studies, videos, customer spotlights, podcasts, shorts, and other creative formats.
- Build a content engine for Kaizen, with an emphasis on creative, thoughtful videos that capture our mission.
- Oversee and manage Kaizen’s relationships with regional and national associations.
- Plan and execute a calendar of events, including tradeshows, educational sessions, and private gatherings.
- Manage a team to ensure the smooth execution of events.
- Turn Kaizen’s customers into advocates, working closely with Customer Success to build community, amplify testimonials, and drive peer referrals.
- Work closely with communications partners to announce company fundraising outlets and secure Tier 1 publication coverage or compelling third-party narratives written about Kaizen.
- Define KPIs and build the infrastructure to measure success across all channels.
- Use data to constantly improve decision-making.
Requirements
- 5+ years of experience in growth, demand generation, or marketing, ideally in SaaS, govtech, or B2B2C environments.
- Experience with field marketing.
- Analytical mindset and experience setting up dashboards, analyzing campaign performance, and making data-informed decisions.
- Strong storytelling and copywriting skills.
- Raw video production and creative directing experience is a bonus.
- Proficiency with tools like Salesforce, Mailchimp, Figma, Webflow or other modern website hosting tools, marketing automation platforms, and attribution software.
- Curiosity and fluency with AI tools.
- High EQ, strong communication skills, and a thoughtful approach to relationship-building.
Benefits
- Comprehensive Health Coverage
- Dental, Vision & Financial Wellness
- Parental Leave That Supports Families
- Everyday Support & Flexibility
- Perks That Make Life Better
- Time Off to Recharge
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
growth strategiesdemand generationmarketing campaignsstorytellingcopywritingdata analysisvideo productioncreative directingKPI definitioncampaign performance measurement
Soft skills
analytical mindsetstrong communicationrelationship-buildinghigh EQcuriositythoughtful approach
