
Marketing Campaign Manager
Körber
full-time
Posted on:
Location Type: Hybrid
Location: Barcelona • Spain
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About the role
- You plan and execute multi‑channel campaigns end-to-end (email, social media, paid, events, website), generating measurable lead and pipeline growth
- You prioritize channels and media in a data-driven way to continuously increase ROI, efficiency, and reach
- You create campaign assets in close collaboration with internal teams, subject matter experts, and external agencies
- You work on German, Spanish, and U.S. campaigns to strategically expand our international brand and market presence
- You prepare analyses and reports on performance metrics (traffic, CTR, CPL, lead quality, funnel KPIs) and derive clear recommendations for action
- You continuously optimize campaigns based on defined KPIs — reducing CPL, increasing conversions, and improving funnel performance
- You work closely with the Performance Marketing Managers to incorporate cross-channel insights into campaign management
- You work actively with Salesforce and HubSpot, and with MailChimp if needed, ensuring data quality across our tools and dashboards — enabling decisions based on reliable, consistent data
Requirements
- 3+ years of professional experience in operational B2B or services marketing, ideally with an international focus
- Proven experience in executing multi-channel and email campaigns
- Excellent skills in reporting, data analysis, and KPI-driven marketing
- Confident in working with Salesforce, HubSpot, or comparable CRM and automation tools
- Experience in email marketing and marketing automation
- Fluent German and English skills; Spanish is a plus
- Hands-on mentality, fast execution, and a strong passion for KPIs
Benefits
- Flexible working arrangements
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
multi-channel campaignsemail marketingdata analysisKPI-driven marketingcampaign optimizationlead generationperformance metricsreportingfunnel performancemarketing automation
Soft Skills
collaborationdata-driven decision makinghands-on mentalityfast executionpassion for KPIs