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Content and Social Media Creator
K. Lee Trading GmbHContent and Social Media Creator managing digital content for YumiHana, a company specializing in Korean and Japanese products. Responsible for strategy, content creation, and social media management.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in content creation and social media management, with a strong focus on developing cross-channel strategies and optimizing digital content for various platforms. Proficient in analytics and community management, ensuring brand consistency and engagement.
Highest-signal resume keywords
Social Media ManagementContent CreationCross-Channel Strategy DevelopmentAnalytics ProficiencyFluent in English and Native German
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content CreationSocial Media ManagementDigital MarketingBranding Guidelines ImplementationCommunity ManagementContent OptimizationEditorial Calendar DevelopmentVideo Content ProductionText and Image Content ProductionOnline Shop Experience
Soft Skills
Strong Language SkillsVisual AestheticsStorytellingStructured Working StyleIndependent Working Style
Tools & Technologies
CanvaAdobeSocial Media PlatformsAnalytics Tools
Industry Keywords
Digital ChannelsContent StrategyEngagement MonitoringTrend AnalysisEast Asian Cultures Affinity
About the role
Key responsibilities & impact- Responsible for planning, creating, publishing and optimizing content across digital channels and selected online touchpoints (e.g., website, newsletter).
- Develop and implement a cross-channel content and social media strategy.
- Create an editorial calendar for the website, blog, newsletter and social media channels.
- Produce text, image and video content (posts, Reels, Stories, carousels, blog/newsletter).
- Implement branding guidelines across all channels.
- Adapt content to each platform and target audience.
- Ensure a consistent brand message and aesthetic across all social media channels.
- Operational management of social media channels (e.g., Instagram, TikTok, Facebook, LinkedIn): planning, posting, community management.
- Ongoing monitoring and reporting on reach, engagement, clicks and conversions; deriving optimization measures.
- Coordinate and work closely with internal teams, external agencies, photographers, designers and content creators.
- Monitor trends, platform updates and competitors; test new formats.
Requirements
What you’ll need- Degree or vocational training in marketing, communications, media or comparable practical experience.
- At least 5 years of professional experience with relevant references.
- Proven experience in social media management and in content creation (writing).
- Confident use of common social media platforms, content tools (Canva/Adobe, etc.) and basic analytics.
- Strong feel for language, visual aesthetics and storytelling, as well as a structured and independent working style.
- Demonstrated experience with online shops; if not, strong digital affinity and willingness to learn.
- Native German speaker, fluent in English.
- Affinity for East Asian cultures is an advantage.
Benefits
Comp & perks- Attractive employee discounts