
Digital Marketing Specialist
JVS Boston
full-time
Posted on:
Location Type: Hybrid
Location: Boston • Massachusetts • United States
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Salary
💰 $50,000 - $55,000 per year
Tech Stack
About the role
- Manage JVS Boston’s social media presence, increase engagement across platforms, and work closely with communications and marketing team to develop comprehensive social campaigns
- Conduct client interviews and utilize stories of impact through text, photo, video, and other mediums to engage with clients, donors, and other stakeholder audiences
- Create print and digital collateral using Canva and Adobe Creative Cloud to develop on-brand graphics, videos, flyers, and brochures
- Work closely with the Marketing Analytics Specialist to create content for Meta Ads, Indeed Ads, and Google Ads
- Update digital marketing materials, such as the website, as needed
- Collaborate with internal program teams to create promotional materials, including flyers, graduation invitations, advertisements, and more
- Develop, write, and design comprehensive email marketing campaigns for client outreach
- Develop, write, and design regular email newsletters to various audiences to maintain engagement with JVS programs and fundraising
- Attend events including fundraisers, graduations, staff events, and more to take photos, record quotes, and gather content for promotion
- Prepare pre- and post-event promotional materials, including invitation graphics, and social media posts
Requirements
- Bachelor’s degree in marketing, communications, journalism, or similar field, or equivalent work experience
- 1-2 years of work experience in the marketing field, nonprofit marketing a plus
- Strong understanding of digital marketing, graphic design, and brand compliance
- Salesforce experience required
- Email marketing experience preferred, specifically in Pardot
- Experience using Canva and/or Adobe Suite
- Exceptional writing, research and communication skills
- Proficiency with MS Office, Google Analytics, social media platforms, SEO/SEM and back-end web design (HTML knowledge a plus).
- Photography and videography experience
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketinggraphic designemail marketingphotographyvideographySEOSEMHTMLcontent creationbrand compliance
Soft Skills
writingresearchcommunicationcollaborationengagementcreativityorganizationattention to detailclient outreachstakeholder engagement