JVS Boston

Marketing Analytics Specialist

JVS Boston

full-time

Posted on:

Location Type: Hybrid

Location: Boston • Massachusetts • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $50,000 - $55,000 per year

About the role

  • Collaborate with program teams to develop, schedule, and implement ad campaigns to support recruitment
  • Develop monthly analytic reports to track program metrics, email marketing metrics, and social media metrics, with the goal of increasing engagement across our platforms.
  • Support advancement of JVS’s programs, events, employer partnerships, and fundraising by creating social media campaigns, building emails in Pardot, and supporting with outreach as assigned
  • Create graphics in Canva for social media, specifically for holidays
  • Support program outreach by updating program flyers and creating graduation invitations
  • Perform A/B testing, campaign ROI analysis, and segmentation analysis
  • Optimize marketing campaigns, email marketing, social media, and display & search advertising using analytical findings.
  • Manage Google Ads and Meta Business Suite, optimizing SEO practices, publicizing programs, events, and fundraising campaigns

Requirements

  • Google Ads & Google Analytics
  • Meta Business Suite
  • Salesforce/Pardot
  • Canva/Adobe Suite
  • MS Office
  • Social Media Platforms
  • Web design
  • SEO
  • Writing skills
  • Marketing analytics acumen
  • Photo + video content capturing skills (added bonus)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google AdsGoogle AnalyticsSalesforcePardotCanvaAdobe SuiteSEOWeb designMarketing analyticsA/B testing
Soft Skills
Writing skillsAnalytical skillsCollaborationCreativityCommunication